| Q. |
Why the name MMR Research Associates, Inc.? |
| A. |
Both senior partners are graduates and active supporters of the Masters of Marketing Research
(MMR) graduate program at the University of Georgia. The first of its kind, the MMR program is one of the premier graduate education programs in the field of marketing research. It stands for excellence, professionalism, and integrity to many in the marketing research industry.
These high ideals fit how MMR Research Associates does business, the kind of researchers we include on our team, and how we want to be perceived by our clients. Having the name MMR Research Associates is meant to indicate to the research community that the company is majority-owned and operated by MMR graduates, and that we maintain the highest standards in the work we perform, the results we deliver, and the relationships we cultivate.
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| Q. |
How long has MMR Research Associates been in business? |
| A. |
MMR Research Associates was founded in 1999 to serve clients who seek a high level of service, professional knowledge, integrity and value in a research supplier. MMR Research is a full-service, custom marketing research firm, as we assist our clients in all stages of the research process. This includes understanding business issues, defining research objectives and designing the most appropriate research solution, to executing the study, and analyzing, interpreting and reporting the results.
Though a relatively young company, our principals and associates possess over 50 years of collective research experience and have seen and applied a vast array of research methods, designs and analyses across numerous industries.
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| Q. |
How is working with MMR Research Associates different than working with other research organizations? |
| A. |
“Value” is the primary difference – what you get for what you pay – and it consists of several elements:
- The proactive service you will experience will be a refreshing change – we care about providing great service. We will anticipate your needs, and you will not have to wonder how your project is going.
- You will have the pleasure of dealing directly with
highly-trained, senior professionals that are business issue-focused – you will not be handed off to inexperienced, junior people.
- When it comes to deciding how to approach a research issue, you will make the final decisions, but you’ll hear our honest views on the options, the merits of those options, and a
recommendation.
- The first draft of a questionnaire you receive from us will look like Version 3.
- The deliverables you receive from us will be the tangible evidence of working with highly experienced people – appealing to look at and filled with crisp insights that directly address the objectives of your study. Our goal is to make sure you have minimal work to do before distributing the deliverables we provide.
- The long-term orientation we take to the relationship will also be apparent. Just as our clients are choosy about with whom they work, we also are deliberate in choosing clients that have compatible needs and interests and that prefer ongoing, long-term working relationships.
- And finally, we strive to keep it fun – if we can have a good time working together, we are all motivated to do better work and likely to feel more satisfied about the experience.
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| Q. |
Does MMR Research specialize in a particular type of research? |
| A. |
Our principals and associates are all professionally-trained marketing researchers, collectively possessing nearly 50 years of in-depth experience within client and/or large research organizations. They have seen and applied a wide variety of custom research methods, designs and analytical techniques, and possess industry experience in Consumer Products, Telecommunications/IT, Energy/Utilities, Fast Food/Restaurants, Financial Services, Business-to-Business Services, Retail, OTC-Healthcare, and other areas.
Because of this broad experience base, we choose not to limit ourselves to just one area of custom research. Rather, we conduct a broad mix of custom research studies. Our specialty is in leveraging our past experience and creativity to design the most appropriate custom research solution to fit a client’s research objectives and budget. Unlike some larger research organizations, we do not force-fit off-the-shelf/black-box solutions to a client’s research issues. If a project is outside of our experience base, we'll tell you that and recommend another firm.
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| Q. |
What capabilities do you have “in-house”? |
| A. |
We keep in-house what most clients consider the “high-value” activities - research and questionnaire design, project management, and analysis/reporting. We outsource the production phase of the research process – questionnaire programming, data collection, editing/coding, and data processing – to a select group of outsource partners. In terms of data collection, we offer high quality telephone interviewing, internet-based surveys, mall intercept, and pre-recruit CLT capabilities. Just as we do with our clients, we strive to maintain long-term relationships with our outsource partners to ensure that we receive the highest quality service and preferred pricing arrangements.
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| Q. |
With which companies has MMR Research worked? |
| A. |
Some of the companies MMR Research has worked with include BellSouth, Blockbuster,
Coca-Cola, Guinness-Bass, Janssen Pharmaceutica, Lexis-Nexis, Nokia, United Distillers & Vintners, United Parcel Service, and others.
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| Q. |
For what types of studies should I call MMR Research Associates? |
| A. |
We have experience in and the capability to conduct the following types of studies:
| Advertising copy/claim studies |
Market share tracking |
| Awareness, attitude and usage studies |
New concept screening/evaluation |
| Brand imagery/advertising tracking |
Packaging research |
| Brand equity/positioning research |
Pricing/optimization studies |
| Customer needs definition/analysis |
Product testing/market trials |
| Customer satisfaction/loyalty tracking |
Profiling studies |
| Customer value analysis |
Purchase behavior/decision studies |
| Direct marketing evaluations |
Radio/outdoor
advertising tests |
| Market
segmentation/structure |
Trade/trade
show
research |
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