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| Dig a little deeper and see if the MMR Difference hits home for you. If you work with research companies, you will recognize these needs and pet peeves… |
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| “Know my business - I don’t want to spend time bringing a new supplier up-to-speed.” We’ve been there - we know this can be a pain. With our depth of experience, chances are we have worked with other similar businesses. And with the power of the Internet today, it is faster and so much easier than it was 10 years ago to learn about a company. All it takes is desire, and a willingness to invest some time. We have the tools, and we have the desire to know your business, and do it quickly - all with less effort on your part. “I want to work with someone that knows more than me, who brings something extra. I don’t want an order-taker.” With MMR Research, your contact is academically-trained in marketing research, a highly experienced senior principal that has a business-issue focus and consulting orientation. You’ll get insight and suggestions. You’ll get creative strategies. You won’t get order-taking. The first questionnaire you get from MMR Research will look like someone else’s Version 3. “Our problem is unique - don’t force-fit your off-the-shelf product to my problem.” We have no vested interest in a particular methodology, no need to “fill the factory”, and no need to meet a product sales quota. Our only goal is to help you select the best solution for your research problem. With MMR Research, you’ll hear our informed and honest views on design/analysis options, the merits of those options, and a recommendation, but you’ll make the final decisions. “I expect my rep to be available to me, to communicate effectively, to make my job easier.” Have you ever worked with someone who just isn’t cut out for client service? Not here. We know the key to repeat business is “great service” - a lesson learned a long time ago. We take pride in serving you well, keeping you as informed as you want to be, and making your job easier to do. We subtract from your workload rather than adding to it. "I want to feel like my rep is on my team, pulling with me, not against me.” We care about your project and your goals as if they were truly our own. We seek to understand the needs of your internal clients and your operating environment. We have a sense of urgency about meeting your needs and helping you to be successful. “I want concise reports that can be passed on to management - here’s what we learned, and here’s what it means.” MMR deliverables are additional evidence of working with highly experienced people - crisp, interpretive, visually appealing, business-issue focused. You comprehend the results and conclusions quickly. Clients hate having to re-write reports provided by research companies - be assured that an MMR Research report will be “good-to-go” with minimum effort on your part. “I need to be able to explain the research to management and my internal clients.” The clients that know us well know we have an intense desire to KISS. No, not that kind! We’re talking about the old saying “Keep It Simple Sweetheart”. We have the capability to create complex designs and analyses and will do so as absolutely warranted. However, experience has repeatedly shown us that the simplest designs and approaches are often the most elegant, not to mention the most practical. Count on us to suggest designs and analyses that deliver useful results on time and on budget. “Don’t nickel-and-dime us to death.” When faced with budgetary constraints or financial issues, we’ll work with you. We always strive to put your interest first, knowing it will help the relationship in the long run. We do not believe in being “penny wise and pound foolish” when it comes to creating long-term client relationships. “Relationships matter - I prefer to work with people I like.” We have a work-hard, play-hard mentality -- we really do try to keep it fun. This helps cement personal relationships with our clients and creates an atmosphere that helps us attract and retain the kind of employees that will lead us to grow and be successful in the long run. If we have a good time working together, we are all motivated to do better work and to feel more mutually satisfied. |
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