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Competitive Positioning
Food and Beverage
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MMR uses Opportunity Mapping to help clients determine market success factors.
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How does a restaurant compete in both the lunch and dinner space and increase dining ticket while maintaining its core essence?
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What are the primary drivers of repeat visits and the primary barriers to initial visitation?
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Activating Growth Opportunities
Travel
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MMR uses a non-traditional approach to Segmentation to identify a particular segment for growth possibilities
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Which segment is the best target for a particular brand?
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What channels, messaging, and tactics are best suited to deliver the value proposition to the segment?
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Package Testing
Consumer Packaged Goods
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MMR uses Pak-Test to understand how packaging influences shelf findability and choice
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Which particular messages are both valuable and easily noticed/understood?
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Which potential designs push the brand image forward and result in consumer preference?
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Discrete Choice and Optimization
Financial Services
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MMR uses Discrete Choice Analysis to help determine interest rates and promotions for a new deposit product
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Which mix appeals to which group of prospects?
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Can less expensive features effectively offset interest payments to create higher overall value for the customer?
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Discrete Choice and Maximum Differentiation
Health Care
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MMR uses Discrete Choice and Maximum Differentiation to help determine the best positioning for a new prescription drug.
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What supporting points most motivate doctors to select the new product vs. entrenched ones?
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Under what patient scenarios will the new product most likely be prescribed?
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