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Opportunity Mapping
What is it?
- An innovative analytic tool to diagnose and track brand health by integrating need importance, market-perceived brand differentiation, and your competitive advantages and disadvantages.
- An efficient way to synthesize and display a large amount of strategic information for brand management use.
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Pac-Test
What is it?
- An online package testing methodology that adds realism and builds upon standard measurements.
- Measures breakthrough, findability, appearance, and liking in a competitive context.
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MOSTER - Customer Sat. & Retention
What is it?
- Rather than relying on assumptions (usually theorized) of linear relationships, MOSTER develops thresholds of Dissatisfaction and Delight which are calibrated individually (based on expectations).
- In contrast to most other CSM approaches that measure Overall Satisfaction and then attempt to decompose it into drivers of satisfaction, MOSTER directly identifies attributes that are causing Dissatisfaction (and Delight).
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Preference Lab
What is it?
- A diverse suite of streamlined research tools for explaining and predicting consumer preferences through product choice behavior.
- A way to precisely understand the trade-offs consumers are willing to make between features of a product or service, including price.
- An approach to increasing the use of advanced methods in your company by reducing cost and accelerating insight delivery.
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MMR Estimator
What is it?
- Utilizes an integrated, multiple measure approach to calibrating consumer response and estimating market behavior.
- Integrates trial estimate and repeat with expected use and awareness/availability estimates to produce first-year sales estimate
- ESTIMATOR Offerings:
- Concept Screening - Which ideas have the highest trial potential?
- Concept Test - Based solely on product messaging/packaging, what is the expected revenue potential?
- Product Test - Should we go to market?
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Market Evaluer
What is it?
- A research-based, globally validated approach to classifying consumers based on how they receive and evaluate communications.
- A means to get a deeper understanding of "why?" consumers make the brand choices they do.
- A way to identify and break through the filters that your consumers use to evaluate and screen out information about your product / service.
