Study Types & Methodologies

Some of the most common study types and methodologies we use.
image description image description

Quantitative -- Impacting Strategic Decisions

  • Awareness / Attitude / Usage (A&U) Studies
  • Brand Health/Brand Positioning Studies
  • Concept Testing
  • Customer Perception Studies (Strategic Opportunity Mapping, Perceptual Mapping, Multidimensional Scaling)
  • Feature Optimization Studies (Discrete Choice/Conjoint/Max Diff)
  • Line / Flavor Extension Studies (using TURF)
  • Market Segmentation , Market Sizing, Market Potential Studies
  • Pricing Studies (Discrete Choice/VanWestendorp, etc)
  • Purchase Decision Process Studies

Quantitative -- Impacting Tactical/Operational Decisions

  • Ad Messaging / Claims Research
  • Customer Profiling Studies
  • Customer Satisfaction / Loyalty / Attrition / Retention Studies
  • Direct Marketing Impact Measurement Studies
  • Idea Screening (Concepts/Offers/Promotions/Names)
  • Package Testing
  • Product Testing (CLT / In Home Use)

Qualitative / Exploratory

  • Online Qualitative: Bulletin Boards/Online Chats / Depth Interviews (IDI's)
  • Traditional Face-to-Face Qualitative: Focus Groups / Mini-Groups / IDI's)
  • Customer Needs Definition (via Depth Interviews / Transcript Analysis
  • Ethnographic Studies