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BUSINESS OBJECTIVE

BRAND
PERFORMANCE

Elevate your brand to stand out in a crowded marketplace. Strategically manage your brand by identifying strategic opportunities and closing gaps in your marketing funnel.

Where do you stand in the marketplace relative to the competition?

We help our clients understand how their public perception is impacting their bottom line. Internal data can only tell you so much. Our studies identify what messaging, channels, and positioning is going to resonate with customers to increase retention and improve the attractiveness of your offer. Our research provides context for your brand and recommends where you need to focus to improve your standing relative to other brands.

Start the conversation to learn about the vitality of your brand. 

Supporting

Brand
Performance

Business Objectives

Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.

Common Approaches

Advertising Awareness

Advertising Tracking

Awareness, Attitudes, and Usage

Brand Equity/Health Tracking

Brand Health

Brand Positioning

Communication Strategy

Concept Testing

Product Testing

Segmentation

Shelf Test

Customer Satisfaction

Focus Groups

Heavy/Medium/Light Buyer Analysis

Landscape Analysis

Logo Testing

Marketing Sizing + Segmentation

Need State

Package Testing

Pre + Post Tracking - changes, customer satisfaction

Preliminary Positioning

Voice of the Customer

CASE STUDY

UNDERSTANDING MINDSTATES TO HELP CREATE A BRAND AND COMMUNICATION STRATEGY

Recognizing an opportunity in pet behavior products, this manufacturer decided to pursue a path to move from its current private label strategy to having a branded pet behavior product line.

CASE STUDY

A NEW SIGNATURE BRAND MOMENT

We have all been there –a consumer need, a new product or a service experience – how do we nail the value proposition and talk about it in a way that not only motivates action, but evokes a positive emotional connection among customers? Here at MMR, we routinely and successfully tackle this question with our clients.

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(770) 650-5005

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