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BUSINESS OBJECTIVE
BRAND
PERFORMANCE
Elevate your brand to stand out in a crowded marketplace. Strategically manage your brand by identifying strategic opportunities and closing gaps in your marketing funnel.
We help our clients understand how their public perception is impacting their bottom line. Internal data can only tell you so much. Our studies identify what messaging, channels, and positioning is going to resonate with customers to increase retention and improve the attractiveness of your offer. Our research provides context for your brand and recommends where you need to focus to improve your standing relative to other brands.
Start the conversation to learn about the vitality of your brand.
Supporting
Brand
Performance
Business Objectives
Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.
Common Approaches
Advertising Awareness
Advertising Tracking
Awareness, Attitudes, and Usage
Brand Equity/Health Tracking
Brand Health
Brand Positioning
Communication Strategy
Concept Testing
Product Testing
Segmentation
Shelf Test
Customer Satisfaction
Focus Groups
Heavy/Medium/Light Buyer Analysis
Landscape Analysis
Logo Testing
Marketing Sizing + Segmentation
Need State
Package Testing
Pre + Post Tracking - changes, customer satisfaction
Preliminary Positioning
Voice of the Customer
CASE STUDY
UNDERSTANDING MINDSTATES TO HELP CREATE A BRAND AND COMMUNICATION STRATEGY
Recognizing an opportunity in pet behavior products, this manufacturer decided to pursue a path to move from its current private label strategy to having a branded pet behavior product line.
CASE STUDY
A NEW SIGNATURE BRAND MOMENT
We have all been there –a consumer need, a new product or a service experience – how do we nail the value proposition and talk about it in a way that not only motivates action, but evokes a positive emotional connection among customers? Here at MMR, we routinely and successfully tackle this question with our clients.
