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A CASE STUDY
QUICK TURN SHOPPER JOURNEYS LEAD TO DATA-DRIVEN DESIGN SOLUTIONS
This national retailer’s merchandising team wanted its managers to design their product bays based on a data-grounded understanding of the customer shopping process. The challenge — the company has hundreds of in-store product bays, making ‘fast, cheap and repeatable’ critical elements of any research solution.
Which product bay design improvements will result in increases in purchase behavior and improved satisfaction with the shopping experience?
MMR's
Solution:
A decision-based rich snapshot of the customer shopping journey.
Tightly-focused, including category purchase triggers, drivers and barriers
Provide “standardized flexibility” with standard options available on many questions to accommodate different categories
Fast (7-10 days), low cost (under $5K), and flexible (works for all categories and customer types)
The
Impact
This tool offered such action-oriented insight, the company completed more than 15 studies in the first 6 months.
The process is now standard for all new category design efforts.
Management’s in-store design improvements now center on consumer-grounded ways to improve its product revenue and in-store experience.
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