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Which product bay design improvements will result in increases in purchase behavior and improved satisfaction with the shopping experience?
MMR's
Solution:
Tightly-focused, including category purchase triggers, drivers and barriers
Provide “standardized flexibility” with standard options available on many questions to accommodate different categories
Fast (7-10 days), low cost (under $5K), and flexible (works for all categories and customer types)
A decision-based rich snapshot of the customer shopping journey.
The
Impact
This tool offered such action-oriented insight, the company completed more than 15 studies in the first 6 months.
The process is now standard for all new category design efforts.
Management’s in-store design improvements now center on consumer-grounded ways to improve its product revenue and in-store experience.
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