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Messaging Research – MMR’s POV

Effective marketing messages are the tip of the spear for a successful business strategy. Messages trigger consumer interest by communicating the brand promise, its unique value and product benefits. Pre-testing…

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5 Selfish Reasons to Mentor New Marketing Research Professionals

I am a very busy person. Incredibly busy. I’m a full-time working mom with two active boys, a full social calendar, and a desire to help my community. My schedule fills up pretty quickly, so why would I take the time to mentor a graduate school marketing research student every other year?…

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[NEWSLETTER] Introducing MMR LIVE

This summer we are introducing MMR’s new division, MMR LIVE, focusing on experience strategy and brand-consumer connections. Read about how MMR LIVE’s team of experienced researchers…

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Q2 2018 Industry Roundup: Hospitality, Food Service, CPG

This quarter’s industry roundup takes a brief look at the outlook for three key industries. Learn how the hospitality industry is adapting to serve younger travelers, what are this year’s trends in food service, and how the CPG industry is adopting new strategies to remain competitive…

Revisiting ROI 6.6.18

Revisiting ROI

Several months ago, after reading an article about an effort to assess the ROI of research and determine how to value it, my partner and I had similar reactions of disappointment because it seemed that industry leadership was continuing to miss an important point about ROI, and was simply rehashing ground covered…

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Experience-Focused Division Launched: MMR LIVE

Delivering an exceptional customer experience is no longer optional for organizations who want to impact their marketplace. MMR Research Associates is launching a new division that re-imagines the best strategies and methodologies for delivering…

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Physical Retail: Crisis or Identity-Crisis?

We hear about another one almost every day: another major retailer closing stores or going bankrupt. We see constant updates that Retail as we know it is over and that shopping is moving online. We have glimpses of technology completely reinventing the retail experience. We already see some major changes within large retail chains…

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Brand Vitality™ at MMR Research Associates

The concept of “brand health” initially feels intuitive and easy to understand. After all, we are very familiar with human health, so by association can we not think about Brand Health in a similar way? Human health is often thought of as…

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In the Moment Mobile

It happens to all of us… you get ready to leave the house and can’t find your keys. Or you walk into a
room and forget why you came in…Yet somehow we expect survey respondents…

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Something New in Our Toolkit: morphii

A new type of survey question with a variety of applications, morphii helps clients understand what their customers really want using the science of emotion with a new tool that adds/enhances existing methodologies. More importantly, it is fun and engaging for respondents to use as it allows them to manipulate the expression…