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Rewards Programs Myths and Truths

(By Walter Blotkamp, VP – Client Relationships) Over the past few years particularly, and since our inception generally, MMR has conducted numerous studies on customer rewards in retail, hospitality/dining, banking, and travel…

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Back to Basics

The winter holidays are over and Spring is…well, springing! It’s that time of year when people organize and de-clutter. At MMR, we are also getting back to basics with fresh new looks at “old” research tools and techniques…

Key Learnings for Mobile-Optimized Research

Mobile Optimized Research continues to be a major topic of discussion in the research industry, even as respondents continue to shift to mobile on their own and in their own way. MMR reviewed this trend…

Jennifer Sullivan Joins Growing Client Services Team

Jennifer Sullivan has been hired as Director, Client Services, joining the growing MMR Research Associates team. The addition of Jennifer adds even more senior experience breadth…

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Dedicated to the Next Generation

MMR continues its commitment to educating the next generation of researchers through its partnership with the University of Georgia. Recently, two of MMR’s senior team hosted seminars for UGA students…

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Expanding The MMR Research Team

MMR Research Associates announced that Melody Matthews has joined the team as a new Vice President, Client Relationships. Having worked more than 20 years…

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Celebrating Career Advancement

MMR Research Associates announced recently the promotion of Patricia Houston to VP – Client Relationships. Patricia joins the business development and sales team for MMR…

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Age of Phone Research Returns – A NEW Golden Age?

(By Bruce Olson, Managing Partner) Some say the “golden age” of internet-based research is over, but actually, it may be just beginning. If you were part of the market research industry as we entered…

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Welcome New VP Client Services

Shelly Ray has recently joined the team at MMR Research Associates as the new VP – Client Services. She brings with her more than 25 years of package goods, service, technology and communications research…

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A Year with an Evolved Brand Story

(By Bill Denk & Bruce Olson, Managing Partners) Following our partnership reorganization in early 2014, MMR went through a brand review to better understand our success so that we could define a new vision…

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