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Vice President of Qualitative Research Services


Job Type


About the Role

MMR Research Associates is seeking a Vice President of Qualitative Research Services to plan, lead, and execute best-in-class qualitative services and consultancy to our diverse client network and beyond. This is an opportunity to develop a profitable qualitative research specialty practice at MMR. The Vice President of Qualitative Research Services must be a strong leader and clear communicator with high internal drive and an entrepreneurial spirit.

Responsibilities + Requirements

Strategic Planning

  • Lay out a multi-year strategic scale-up plan for our new qualitative capability with revenue and profit targets as well as expected resource requirements.

  • Build and nurture relationships with internal and external prospects as a foundation for developing and growing the practice.

Tactical Execution

  • Help generate incremental revenue and profit for MMR.

  • Provide business development, consultative, and proposal support to new qualitative opportunities.

  • Collaboratively identify priority clients and accounts for MMR’s qualitative focus.

  • Oversee and manage MMR’s roster of qualitative partners.

  • Utilizing existing internal resources initially, define and oversee a consistent process to execute qualitative research efficiently, effectively, and profitably, from project design through deliverables.

  • Establish standards and templates for qualitative deliverables.

  • As appropriate, provide qualitative research execution (e.g., moderating/depth interviewing) and deliverables support on MMR client projects (could include travel).

  • Develop MMR’s Qual-related marketing materials for use online, for direct outreach to clients and prospects, and for inclusion in proposals.

  • Establish an industry presence via initiation and commenting on articles and best practices.

  • Identify and attract net-new client accounts for qualitative-only projects, mainly via effective execution, repeat business and word of mouth.

Requirements and Qualifications

  • Required: Masters Degree in Marketing Research, Marketing, or Business


  • 8 years' experience in a relevant field


  • Preferred: 5 years' experience in Qualitative Research

  • Preferred: 5 years' experience in Marketing

Compensation Package + Approach

Compensation will reward impact across the organization based on a combination of leadership and collaboration (primary) PLUS impact on revenue and gross profit (secondary).

Components include:

  • Base Salary

  • Discretionary performance bonus / Annual Review based on -- qualitative practice revenue/profitability, personal performance via peer review evaluation and company performance… 15% - 25% of base salary

  • Performance based incentives on revenue/GP generated – unlimited, but expected to be at least 10% - 20% of base salary  in the early days

EEO: We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

About the Company

MMR Research Associates is a mid-sized custom research consultancy, partnering with companies around the globe to deliver actionable direction. We serve Fortune 500 clients including The Home Depot, Cargill, and Marriott, as well as regional small business.

Growing steadily over the last decade, MMR is a home for high achievers and entrepreneurs. People are rewarded for their contributions to the company and its overall success. We recently converted to an Employee Stock Ownership Plan (ESOP) to make that connection clearer.

Our culture provides a cooperative, collaborative environment where people care about and consider their impact on others. Our team takes personal responsibility for research impact and are always focused on outcomes. We’ve found, over the years that achievement and collaboration do not always come together in the same person, but they are critical to our success… At MMR, contribution isn’t purely financial.

While originally a quant-focused company, our continued growth has us looking to develop a new qualitative capability for new and existing clients.

Does this sound like you?  If yes, let's connect!

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Thank you for your interest!

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