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INDUSTRY EXPERIENCE
PHARMACEUTICAL
The pharmaceutical industry faces significant risk on the road to innovation. Execute rapid and strategic research projects that stay compliant while delivering actionable intel.
How do you harness innovation across the pharmaceutical development pipeline?
At MMR we understand the complexities of pharmaceutical research. That’s why we integrate strategic level thinking along every step of your project. We help our pharmaceutical clients create a real competitive advantage with data-driven insights. The speed of getting research done is critical to product success. Our agile, method agnostic approach enables us to execute projects with a sense of urgency, adjusting as project needs change.
FDA guidelines regarding privacy, product complaints, and adverse events are often left to interpretation. When we onboard a new client we ensure we understand your compliance protocols inside and out. Each project is assigned a dedicated compliance manager to apply your policies properly.
With over 20 years of experience in research, we understand how and who to target for quantitative pharmaceutical recruiting. Our senior-level strategists understand the context of your project and apply the right targeting and methodologies to deliver results you can be confident with.
Common
Pharmaceutical
Research Objectives
Customer satisfaction
Preliminary positioning
Product optimization
Device testing
Concept testing
Package testing
From disease state and emotional based insights to launch and lifecycle management, we help our clients identify opportunities to innovate.
Advertising / Messaging testing
Brand Equity / Health tracking
Product line optimization
Portfolio / SKU optimization
Visual merchandising
CASE STUDY
UNDERSTANDING MINDSTATES TO HELP CREATE A BRAND AND COMMUNICATION STRATEGY
How can a consistent marketing story be developed that tightly aligns with the goals and non-conscious motivations of pet parents?
CASE STUDY
A NEW SIGNATURE BRAND MOMENT
What are the appropriate steps and actions to identify pricing, communication and support of the self-installation?
CASE STUDY
THE RIGHT SIDE OF A PACKAGING MOVE
Choose a package design that successfully positions its product in a clear and compelling manner across consumer target groups.
