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  • Writer's pictureMMR Research Associates


MMR Research Associates is an agile, collaborative company that appreciates digging in and getting to know the "why" that will drive the most business impact for the companies we work with. This is why MMR is thrilled to welcome Jeffrey Grant, Vice President, Client Relationships. Jeffrey's expertise highlights the bridge that connects MMR's dedication to research with its goals for cultivating deep and lasting partnerships with clients. In this role, Jeffrey will work to establish new customer relationships with a primary focus on the media and entertainment sector. In addition, he will provide research consultation, oversight of research design, and execution of analyses.

“I’m excited to deliver personalized service and oversee projects from initiation to final presentation with a team who’s as invested in the research as the clients they serve.” - Jeffrey Grant

Jeffrey comes to MMR with over three decades of experience in the media industry and more than 25 years of brand and ad sales research experience. For the past decade, he served as Senior Vice President of Research, Insights and Analytics for Cartoon Network, Boomerang and Adult Swim, which allowed him to execute extensive qualitative and quantitative primary research. He is eager to use this experience to help MMR derive strategic direction from actionable insights.

"Jeff's potential for MMR is very clear; he has the depth of experience to help us bring the MMR Difference, of agile, consultative, partnership-driven, impact-focused research to a new category." - Principal, Bruce Olson

MMR is invested in thoughtful, custom research. The addition of Jeffrey Grant will enable us to form deeper partnerships with our clients and develop strategic insights into how MMR's collaborative approach will bring client organizations to the next level.

"Jeff is going to be a great addition to the MMR team - his reputation and experience in the media and entertainment space will create opportunities for MMR to partner and collaborate with an entirely new set of clients." - Principal, Bill Denk

Welcome to MMR Research, Jeffrey! We are excited to have you.


Jeffrey joined TBS, Inc. in 1996 as a senior research analyst for CNN Marketing Services. He soon moved to Cartoon Network Sales and Marketing Research and was later named Vice President. In addition to leading research initiatives supporting advertising sales for Cartoon Network, Adult Swim, and Cartoon Network's consumer products business, he also managed ad sales research for Turner Sports and Entertainment's online, broadband, VOD, and mobile extensions, including the PGA, PGA Tour, NASCAR, NBA,, TBS, Turner Classic Movies, TNT, truTV, CourtTV, The Smoking Gun,, and Yahoo!

Jeffrey earned a Bachelor of Arts degree in political science and communications from The University of Michigan, Ann Arbor, and an MBA in marketing and statistics from New York University's Stern School of Business.


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