INDUSTRY EXPERIENCE

TRAVEL

It takes a lot to responsibly engage and retain your most frequent, profitable customers in today’s contactless world. Improve guest experience and satisfaction with meaningful insights that will improve customer retention when safety is paramount.

How do you create engagement and add value to elevate your travel experience?

From booking to check-out and everything in between - there are always opportunities to impress your guests. We understand that a great travel experience is about commitment and engagement. A significantly greater challenge today, when contactless interaction is critical to guest safety and comfort. Surface level assumptions only take you so far. We help our travel clients understand the whole picture, designing and implementing solutions based on real insights. We dig deeper to ensure your guests are taken care of, every step of the way. 

 

Start the conversation to discover opportunities to elevate your guests' travel experience.

Common
Travel
Research Studies

Guest satisfaction

Communication strategy

Advertising / Messaging testing

Brand Equity/Healthtracking

Brand positioning

Feature evaluation

Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.

Segmentation

Portfolio optimization

Product Line optimization

Landscape analysis

Service-Level optimization

Global Events Impact tracking

CASE STUDY

HITTING A HOME RUN WITH YOUR TARGETING STRATEGY

Which new target(s) have the greatest potential for business impact and what are the most effective strategies to reach them?

CASE STUDY

WHEN CONSUMER RESEARCH MEETS VIRTUAL REALITY

Which of 6 prototype beverage center designs should be taken to test market?

CASE STUDY

FEATURE EVALUATION THROUGH OPTIMIZATION

What are the optimal HELOC product configurations and pricing across different consumer groups that will maximize the bank’s opportunity to increase market share while minimizing the cost to produce?

Copyright © 2020 MMR Research Associates, Inc. All rights reserved.

Designed + developed by LONDONmiddlebury.

Menu

Contact

(770) 650-5005

1050 Crown Pointe Parkway, Suite 500 Atlanta, GA 30338