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The Customer is King: What Zoo Atlanta Can Teach Brands about CX

Zoo Atlanta has partnered with MMR LIVE to help nurture its guest and member relationships amid its Grand New View transformation.

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MMR Research Celebrates 20 Years of Creating Competitive Advantage

Roswell, GA, March 20, 2019 – Data-driven decision making has never been more essential than it is in today’s highly competitive business environment. Since 1999, MMR Research has helped businesses and organizations…

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2018 PLANS REALIZED…BIG MOMENTUM FOR 2019

In our recap a year ago as we were heading into 2018 our theme was “Planning for Growth and Change”. Happily, many of those plans came to fruition this past year, resulting in another VERY strong year for MMR in 2018…

Beautiful happy family is having fun with golden retriever outdoors. Mother, father and daughter are sitting with dog labrador on green grass in park.

A Client’s View on Using Rapid Mindstate Profiling to Drive Marketing Strategy

MMR Research Associates recently conducted a Rapid Mindstate Profile study with Perrigo Company plc in their Pet Behavior Category. The goal of the study was to help Perrigo become more competitive in the Pet Behavior…

Experience Strategy Takes Center Stage X3

Patricia (Tricia) Houston, MMR LIVE chief operating officer and founder, will be sharing her experience strategy insights at three conferences as 2018 comes to a close.

MMR Partners with TriggerPoint Design

We pride ourselves on adopting innovative research tools which deliver real business impact in our client engagements. Read more about how we are helping client companies via Behaviorally Designed marketing communication & innovation.

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Experience-Focused Division Launched: MMR LIVE

Delivering an exceptional customer experience is no longer optional for organizations who want to impact their marketplace. MMR Research Associates is launching a new division that re-imagines the best strategies and methodologies for delivering…

MMR Announces New Ops Team Addition

Jarrett Lodge has joined MMR Research Associates as Director, Research Operations. With more than 17 years in the market research industry, including roles in project management, facility management and account…

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Two Join MMR in the New Year

The new year is off to an expansive start for MMR Research Associates with the addition of two new
members to the team, Dawn Fass and Veronique Giasson. They join as the newest Client Services
Directors…

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Former Intern Joins Full-Time Staff

In a previous post we profiled Brea Wagner, a recent Clemson University graduate who interned at MMR during fall semester 2017. Today, we are pleased to announce that Brea has joined MMR full time as Client Services and Operations Associate…

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