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MMR Research Associates Continues Growth Trend

Marketing research expert Michele Johnson has joined MMR Research Associates, as Vice President – Client Relationships. Johnson has deep CPG expertise. She has been in the data and insights industry for more than 25 years, most recently leading Kantar’s global relationship with Procter & Gamble. In that role, she was responsible for work in brand

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MMR Research Associates Expands Client Team with Two New Hires

Marketing research experts Paul Neuzil and Brea Wagner have joined MMR Research Associates, as Vice President – Client Relationships and Manager – Client Services, respectively.

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Interns Experience Spectrum of Marketing Research

MMR’s two summer interns are immersed in a variety of learning opportunities.

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The Customer is King: What Zoo Atlanta Can Teach Brands about CX

Zoo Atlanta has partnered with MMR LIVE to help nurture its guest and member relationships amid its Grand New View transformation.

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MMR Research Celebrates 20 Years of Creating Competitive Advantage

Roswell, GA, March 20, 2019 – Data-driven decision making has never been more essential than it is in today’s highly competitive business environment. Since 1999, MMR Research has helped businesses and organizations…

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2018 PLANS REALIZED…BIG MOMENTUM FOR 2019

In our recap a year ago as we were heading into 2018 our theme was “Planning for Growth and Change”. Happily, many of those plans came to fruition this past year, resulting in another VERY strong year for MMR in 2018…

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A Client’s View on Using Rapid Mindstate Profiling to Drive Marketing Strategy

MMR Research Associates recently conducted a Rapid Mindstate Profile study with Perrigo Company plc in their Pet Behavior Category. The goal of the study was to help Perrigo become more competitive in the Pet Behavior…

Experience Strategy Takes Center Stage X3

Patricia (Tricia) Houston, MMR LIVE chief operating officer and founder, will be sharing her experience strategy insights at three conferences as 2018 comes to a close.

MMR Partners with TriggerPoint Design

We pride ourselves on adopting innovative research tools which deliver real business impact in our client engagements. Read more about how we are helping client companies via Behaviorally Designed marketing communication & innovation.

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Experience-Focused Division Launched: MMR LIVE

Delivering an exceptional customer experience is no longer optional for organizations who want to impact their marketplace. MMR Research Associates is launching a new division that re-imagines the best strategies and methodologies for delivering…