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A Client’s View on Using Rapid Mindstate Profiling to Drive Marketing Strategy

MMR Research Associates recently conducted a Rapid Mindstate Profile study with Perrigo Company plc in their Pet Behavior Category. The goal of the study was to help Perrigo become more competitive in the Pet Behavior…

Revisiting ROI 6.6.18

Revisiting ROI

Several months ago, after reading an article about an effort to assess the ROI of research and determine how to value it, my partner and I had similar reactions of disappointment because it seemed that industry leadership was continuing to miss an important point about ROI, and was simply rehashing ground covered…

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Brand Vitality™ at MMR Research Associates

The concept of “brand health” initially feels intuitive and easy to understand. After all, we are very familiar with human health, so by association can we not think about Brand Health in a similar way? Human health is often thought of as…

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Something New in Our Toolkit: morphii

A new type of survey question with a variety of applications, morphii helps clients understand what their customers really want using the science of emotion with a new tool that adds/enhances existing methodologies. More importantly, it is fun and engaging for respondents to use as it allows them to manipulate the expression…

Partnering to Add Value for Clients: Dapresy

Sometimes, the best solution for a research project results from a partnership with one of our trusted vendors. Dapresy’s flexible reporting enables MMR Research Clients to identify business trends and take action faster. VP Patricia Houston recently presented at Quirks with Rudy Nadilo – President of Dapresy on the functionality of the dashboard software…

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Should Clients Consider Virtual Reality?

Virtual reality (VR) is on a fast-track to becoming mainstream among your consumers. Consumers enthusiastically anticipate using VR for experiences like travel/adventure, live events, home design and education. Most also imagine using VR for…

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Choice Methodology Options

Choice methodologies are a powerful, frequently used tool in market research. Because they compare lists of key attributes/features to each other, they are particularly useful when attempting to understand what attributes or features are driving preference; the impact that changes in attributes or features…

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Thumbs or Voice? Think Video First

The availability of technology, and the continuous innovations in the tech industry over the past two decades, has impacted how we as researchers reach out to respondents. With internet, webcam, and mobile all readily available, we are also seeing tech change how respondents…

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Expanding Our Collaborative Direction: Integrating System 1 + 2 Methods

We all know that this industry of ours operates heavily based on “bucketing” by methodology. When we meet people at an industry event, the most common question asked…

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Using Graphic-Based Video for Reporting Impact

(By Patricia Houston, VP – Client Relationships) Videos are a natural complement, or substitute, for traditionally reported qualitative results. But graphic-based video can also add value and impact to quantitative studies…