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Using Graphic-Based Video for Reporting Impact

(By Patricia Houston, VP – Client Relationships) Videos are a natural complement, or substitute, for traditionally reported qualitative results. But graphic-based video can also add value and impact to quantitative studies…

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Rewards Programs Myths and Truths

(By Walter Blotkamp, VP – Client Relationships) Over the past few years particularly, and since our inception generally, MMR has conducted numerous studies on customer rewards in retail, hospitality/dining, banking, and travel…

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Beyond the Bar Chart: Impact of Data Visualization

(By Kristen Downs, Graphics Specialist) Researchers face a constant challenge: how to deliver large amounts of data in only a handful of slides that can be easily digested…

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Innovations in Research: Shapley Value Regression

(By Bruce Olson, Managing Partner) SVR should be your preferred approach for Drivers/Importance Analyses, whenever possible. The reason is that SVR is consistently superior in handling the Multi-Collinearity…

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Investigative Reporting: The Case for Brevity

(By Laurie Gee, Director – Client Services) Remember the huge, output-by-the-pound market research reports that were commonplace a few years back…