OUR POV: THE MMR BLOG

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Beautiful happy family is having fun with golden retriever outdoors. Mother, father and daughter are sitting with dog labrador on green grass in park.

A Client’s View on Using Rapid Mindstate Profiling to Drive Marketing Strategy

MMR Research Associates recently conducted a Rapid Mindstate Profile study with Perrigo Company plc in their Pet Behavior Category. The goal of the study was to help Perrigo become more competitive in the Pet Behavior…

Revisiting ROI 6.6.18

Revisiting ROI

Several months ago, after reading an article about an effort to assess the ROI of research and determine how to value it, my partner and I had similar reactions of disappointment because it seemed that industry leadership was continuing to miss an important point about ROI, and was simply rehashing ground covered…

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Physical Retail: Crisis or Identity-Crisis?

We hear about another one almost every day: another major retailer closing stores or going bankrupt. We see constant updates that Retail as we know it is over and that shopping is moving online. We have glimpses of technology completely reinventing the retail experience. We already see some major changes within large retail chains…

Woman hand using smartphone in a supermarket.

In the Moment Mobile

It happens to all of us… you get ready to leave the house and can’t find your keys. Or you walk into a
room and forget why you came in…Yet somehow we expect survey respondents…

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Should Clients Consider Virtual Reality?

Virtual reality (VR) is on a fast-track to becoming mainstream among your consumers. Consumers enthusiastically anticipate using VR for experiences like travel/adventure, live events, home design and education. Most also imagine using VR for…

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Choice Methodology Options

Choice methodologies are a powerful, frequently used tool in market research. Because they compare lists of key attributes/features to each other, they are particularly useful when attempting to understand what attributes or features are driving preference; the impact that changes in attributes or features…

Woman at home video chatting with her boyfriend on her cell phone and using earphones

Thumbs or Voice? Think Video First

The availability of technology, and the continuous innovations in the tech industry over the past two decades, has impacted how we as researchers reach out to respondents. With internet, webcam, and mobile all readily available, we are also seeing tech change how respondents…

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Planning for 2018 Growth & Change

(By Bill Denk & Bruce Olson, Managing Partners) Last December, we talked about our dual priorities of “Dealing with Growth and Change” along with Continued Exploration of new methods and dealing with the rapid change of our industry. Well, those two topics have remained top priorities…

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Mobile Continues to Shape the Future of Retail

(By Patricia Houston, VP-Client Relationships) The research industry has been aware of – and designing for – the unintentional mobile user for several years. With 77 percent of all consumers carrying smartphones, the pervasiveness…

TMRE Speaker Track 6 MMR Research Associates

Integrated Learning: Our POV from TMRE 2017

A consistent theme that permeated TMRE this year was the need for triangulation and integration of learning. Whether it was Adam Alter’s notion of thin slices creating first impressions…

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