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Do It! Check Out the Undoing Project
- mmr
(By Walter Blotkamp, VP – Client Relationships) Whether you are new to Behavioral Economics (BE) or have been studying it for quite some time, The Undoing Project by Michael Lewis is a worthwhile read. This personal story of the groundbreaking collaboration between…
“Focus” by Higgins & Halvorson
- mmr
(By Shawn Wicker, Manager – Client Services) In today’s marketplace, there is often a disconnect between the target audience and the marketing messages…
“The Art of Choosing” by Sheena Iyengar
- mmr
(By Shawn Wicker, Manager – Client Services) Why this book matters? As globalization continues to connect the world, market researchers continue to adapt…
“Priceless: The Myth of Fair Value” by William Poundstone
- mmr
(By Shawn Wicker, Manager – Client Services) Why this book matters? Consumer decision-making is a complex process, often rooted in the irrational subconscious…
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![[NEWSLETTER] MMR LIVE wraps up its inaugural year](https://www.mmrresearch.com/wp-content/uploads/2016/04/NewsLtr_Fall-54x54.jpg)
[NEWSLETTER] MMR LIVE wraps up its inaugural year
As MMR LIVE celebrates the end of its inauguralRead more...
GreenBook names MMR Research to 2019 GRIT Report
ROSWELL, Ga. — GreenBook has named MMR ResearchRead more...
MMR Research Associates Continues Growth Trend
Marketing research expert Michele Johnson has jRead more...MMR Research Associates Expands Client Team with Two New Hires
Marketing research experts Paul Neuzil and BreaRead more...