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Do It! Check Out the Undoing Project
- mmr
(By Walter Blotkamp, VP – Client Relationships) Whether you are new to Behavioral Economics (BE) or have been studying it for quite some time, The Undoing Project by Michael Lewis is a worthwhile read. This personal story of the groundbreaking collaboration between…
“Focus” by Higgins & Halvorson
- mmr
(By Shawn Wicker, Manager – Client Services) In today’s marketplace, there is often a disconnect between the target audience and the marketing messages…
“The Art of Choosing” by Sheena Iyengar
- mmr
(By Shawn Wicker, Manager – Client Services) Why this book matters? As globalization continues to connect the world, market researchers continue to adapt…
“Priceless: The Myth of Fair Value” by William Poundstone
- mmr
(By Shawn Wicker, Manager – Client Services) Why this book matters? Consumer decision-making is a complex process, often rooted in the irrational subconscious…
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