What we are Reading
Categories
Do It! Check Out the Undoing Project
July 26, 2017 - mmr
(By Walter Blotkamp, VP – Client Relationships) Whether you are new to Behavioral Economics (BE) or have been studying it for quite some time, The Undoing Project by Michael Lewis is a worthwhile read. This personal story of the groundbreaking collaboration between…
“Focus” by Higgins & Halvorson
June 25, 2015 - mmr
(By Shawn Wicker, Manager – Client Services) In today’s marketplace, there is often a disconnect between the target audience and the marketing messages…
“The Art of Choosing” by Sheena Iyengar
May 7, 2015 - mmr
(By Shawn Wicker, Manager – Client Services) Why this book matters? As globalization continues to connect the world, market researchers continue to adapt…
“Priceless: The Myth of Fair Value” by William Poundstone
February 25, 2015 - mmr
(By Shawn Wicker, Manager – Client Services) Why this book matters? Consumer decision-making is a complex process, often rooted in the irrational subconscious…
Categories
Recent Posts
MMR Research Celebrates 20 Years of Creating Competitive Advantage
Concierge Research Firm Known for TransformativRead more...
2018 PLANS REALIZED…BIG MOMENTUM FOR 2019
By Bill Denk & Bruce Olson, Managing PartneRead more...
A Client’s View on Using Rapid Mindstate Profiling to Drive Marketing Strategy
MMR Research Associates recently conducted a RaRead more...Experience Strategy Takes Center Stage X3
Patricia (Tricia) Houston, MMR LIVE chief operaRead more...