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The Customer is King: What Zoo Atlanta Can Teach Brands about CX

Zoo Atlanta has partnered with MMR LIVE to help nurture its guest and member relationships amid its Grand New View transformation.

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MMR Research Celebrates 20 Years of Creating Competitive Advantage

Roswell, GA, March 20, 2019 – Data-driven decision making has never been more essential than it is in today’s highly competitive business environment. Since 1999, MMR Research has helped businesses and organizations…

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2018 PLANS REALIZED…BIG MOMENTUM FOR 2019

In our recap a year ago as we were heading into 2018 our theme was “Planning for Growth and Change”. Happily, many of those plans came to fruition this past year, resulting in another VERY strong year for MMR in 2018…

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A Client’s View on Using Rapid Mindstate Profiling to Drive Marketing Strategy

MMR Research Associates recently conducted a Rapid Mindstate Profile study with Perrigo Company plc in their Pet Behavior Category. The goal of the study was to help Perrigo become more competitive in the Pet Behavior…

Experience Strategy Takes Center Stage X3

Patricia (Tricia) Houston, MMR LIVE chief operating officer and founder, will be sharing her experience strategy insights at three conferences as 2018 comes to a close.

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[NEWSLETTER] MMR Partners with TriggerPoint Design

This Fall we are excited to officially announce our partnership with TriggerPoint Design, the leader in behavioral research and design. Read about how MMR is identifying nonconscious behavioral factors…

MMR Partners with TriggerPoint Design

We pride ourselves on adopting innovative research tools which deliver real business impact in our client engagements. Read more about how we are helping client companies via Behaviorally Designed marketing communication & innovation.

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Messaging Research – MMR’s POV

Effective marketing messages are the tip of the spear for a successful business strategy. Messages trigger consumer interest by communicating the brand promise, its unique value and product benefits. Pre-testing…

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5 Selfish Reasons to Mentor New Marketing Research Professionals

I am a very busy person. Incredibly busy. I’m a full-time working mom with two active boys, a full social calendar, and a desire to help my community. My schedule fills up pretty quickly, so why would I take the time to mentor a graduate school marketing research student every other year?…

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[NEWSLETTER] Introducing MMR LIVE

This summer we are introducing MMR’s new division, MMR LIVE, focusing on experience strategy and brand-consumer connections. Read about how MMR LIVE’s team of experienced researchers…