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Physical Retail: Crisis or Identity-Crisis?

We hear about another one almost every day: another major retailer closing stores or going bankrupt. We see constant updates that Retail as we know it is over and that shopping is moving online. We have glimpses of technology completely reinventing the retail experience. We already see some major changes within large retail chains…

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Brand Vitality™ at MMR Research Associates

The concept of “brand health” initially feels intuitive and easy to understand. After all, we are very familiar with human health, so by association can we not think about Brand Health in a similar way? Human health is often thought of as…

Woman hand using smartphone in a supermarket.

In the Moment Mobile

It happens to all of us… you get ready to leave the house and can’t find your keys. Or you walk into a
room and forget why you came in…Yet somehow we expect survey respondents…

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Something New in Our Toolkit: morphii

A new type of survey question with a variety of applications, morphii helps clients understand what their customers really want using the science of emotion with a new tool that adds/enhances existing methodologies. More importantly, it is fun and engaging for respondents to use as it allows them to manipulate the expression…

Payment card in hand on the background of the store.

Q1 2018 Industry Roundup: Retail and Financial Services

As we look back on Q1 of 2018, we review developments and outlooks for key industries. Follow along below as we outline recent news and commentary on the retail/big-box and financial sectors. Consumer packaged goods companies must continue to evolve to remain competitive…

MMR Announces New Ops Team Addition

Jarrett Lodge has joined MMR Research Associates as Director, Research Operations. With more than 17 years in the market research industry, including roles in project management, facility management and account…

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Partnering to Add Value for Clients: Dapresy

Sometimes, the best solution for a research project results from a partnership with one of our trusted vendors. Dapresy’s flexible reporting enables MMR Research Clients to identify business trends and take action faster. VP Patricia Houston recently presented at Quirks with Rudy Nadilo – President of Dapresy on the functionality of the dashboard software…

Multiple exposure shot of two businesspeople wearing VR headsets superimposed over a cityscape

Should Clients Consider Virtual Reality?

Virtual reality (VR) is on a fast-track to becoming mainstream among your consumers. Consumers enthusiastically anticipate using VR for experiences like travel/adventure, live events, home design and education. Most also imagine using VR for…

Young person standing in front of three arrows showing different ways

Choice Methodology Options

Choice methodologies are a powerful, frequently used tool in market research. Because they compare lists of key attributes/features to each other, they are particularly useful when attempting to understand what attributes or features are driving preference; the impact that changes in attributes or features…

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Recap: The Quirk’s Event Irvine

Several MMR Research Associates attended last week’s The Quirks Event in Irvine, Calif., one of the research industry’s key annual events. During the two days of presentations and discussions of cutting-edge marketing research, MMR senior staff…

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