OUR POV: THE MMR BLOG

What’s New

Categories

Logo with Tag

Planning for 2018 Growth & Change

(By Bill Denk & Bruce Olson, Managing Partners) Last December, we talked about our dual priorities of “Dealing with Growth and Change” along with Continued Exploration of new methods and dealing with the rapid change of our industry. Well, those two topics have remained top priorities…

Tagged under: ,

Expanding Our Graphics and Reporting Capabilities

Adrienne Sprigler has joined the staff at MMR Research Associates as a new Graphics Specialist. Having previously worked in both the corporate environment and as an independent market research analyst, she brings more than 15 years’ experience and a depth of business perspective…

Tagged under:
Men wearing blue sweater and eyeglasses holding credit card and using smart phone at home office during christmas holidays

Mobile Continues to Shape the Future of Retail

(By Patricia Houston, VP-Client Relationships) The research industry has been aware of – and designing for – the unintentional mobile user for several years. With 77 percent of all consumers carrying smartphones, the pervasiveness…

decision framing photo 11.1617

MMR Decision Framing System™

As an industry, researchers regularly develop tools and processes to meet our Corporate Research partners’ need for actionable market information. But all too often, they don’t have the resources – or time – to review and evaluate…

TMRE Speaker Track 6 MMR Research Associates

Integrated Learning: Our POV from TMRE 2017

A consistent theme that permeated TMRE this year was the need for triangulation and integration of learning. Whether it was Adam Alter’s notion of thin slices creating first impressions…

Tagged under:
Logo with Tag

Exploring Options: MMR’s Newest Intern

Maintaining a mutually beneficial relationship with academia is an important focus of MMR’s ongoing effort to stay ahead of the research curve. As part of this effort, MMR has created a robust internship program, welcoming several students each year…

Tagged under: ,
Businessman crossing abstract drawn bridge leading from finger to finger

Building a Bridge: Moving from Client-Side to Supplier-Side

As MMR continues to experience purposeful growth, of those most recently hired, three have transitioned from the client side of the marketing research relationship. One of MMR’s core beliefs is maintaining a truly collaborative…

Tagged under: ,
MMR_Announcement2

[NEWSLETTER] Why Research ROI Misses the Point

This fall has been filled with conferences and events, including MMR’s annual meeting and retreat in Chateau Élan. Here we reviewed our company’s vision and continued to welcome…

Shot of a group of designers in a boardroom presentationhttp://195.154.178.81/DATA/i_collage/pi/shoots/784253.jpg

ROI for Marketing Research – Why it Misses the Point

(By Bruce Olson, Managing Partner) My partner and I recently read an article about a group (some industry leaders backed by a big-name consulting agency) that was trying to tackle the problem of the valuation of ROI of research. And, of course, they were pursuing it with…

Tagged under:

MMR Continues West Coast Expansion

Susan Sabanos has recently joined the team at MMR Research Associates as the newest VP – Client Relationships. Previously a principal insights and strategy consultant for CRS, Susan adds her nearly 20 years of market research experience to the growing team at MMR. In her new role, she will have responsibility for building MMR relationships

Tagged under: