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Welcome New VP Client Services

Shelly Ray has recently joined the team at MMR Research Associates as the new VP – Client Services. She brings with her more than 25 years of package goods, service, technology and communications research…

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A Year with an Evolved Brand Story

(By Bill Denk & Bruce Olson, Managing Partners) Following our partnership reorganization in early 2014, MMR went through a brand review to better understand our success so that we could define a new vision…

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“Telling a Story” isn’t Enough: Minimalism in Reporting

(By Bruce Olson, Managing Partner) It’s not new to hear that researchers need to help their clients “tell the story” – we know that we can’t stop at simply providing the data. However, when I hear…

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IIeX Forums 2015: MMR Overall Takeaways

Three representatives from MMR Research attended the IIeX Behavioral Marketing and Nonconscious Measurement Impact forums in New York City on November 9-10 to learn from a diverse group of…

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Beyond the Bar Chart: Impact of Data Visualization

(By Kristen Downs, Graphics Specialist) Researchers face a constant challenge: how to deliver large amounts of data in only a handful of slides that can be easily digested…

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Innovations in Research: Shapley Value Regression

(By Bruce Olson, Managing Partner) SVR should be your preferred approach for Drivers/Importance Analyses, whenever possible. The reason is that SVR is consistently superior in handling the Multi-Collinearity…

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An Evolving Research Framework

You’ve likely heard a lot of buzz around one of the following: System 1 / System 2 research, Emotional Measurement, subconscious decision-making and/or Behavioral Economics…

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Rethinking Mobile’s Impact on Research

(By Lou Ciaccia, Director – Research Operations) While we’ve been discussing mobile, our respondents have been shifting to mobile on their own and in their own way…

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“Focus” by Higgins & Halvorson

(By Shawn Wicker, Manager – Client Services) In today’s marketplace, there is often a disconnect between the target audience and the marketing messages…

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“The Art of Choosing” by Sheena Iyengar

(By Shawn Wicker, Manager – Client Services) Why this book matters? As globalization continues to connect the world, market researchers continue to adapt…