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CX Talks 2018 – Atlanta

CX, MMR LIVE, Experiential Marketing, Customer ExperienceMMR LIVE Founder and COO, Patricia Houston, will be presenting at CX Talks 2018 – The Customer Experience Summit on October 29 in Atlanta.  Register today for this exciting event!

When CX and brand professionals think more like event planners – whose focus is people – and less like IT specialists – who often don’t connect with the people their solutions aim to help – it’s possible to create experiences that dramatically improve CX. In this talk, Patricia (Tricia) Houston will review five lessons from her career in experiential marketing and market research to guide CX and brand professionals in humanizing experiences and measuring their impact.

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