Q2 2018 Industry Roundup: Hospitality, Food Service, CPG
Summer is here and Q2 2018 has drawn to a close. This quarter’s industry roundup takes a brief look at the outlook for three key industries – Hospitality, Food Service and Consumer Packaged Goods.
-Making up the most significant generation in the U.S. workforce, Millennials are changing the game. But trying to figure out what makes Millennials tick can drive hoteliers to despair. A recent report from Horwath HTL, Who are these Millennials and what do they want?, looks at why hotels need to change to adapt to their millennial guests and employees.
-Major hotel chains are re-creating the hotel experience to appeal to younger travelers. A recent survey commissioned by Hilton Hotels and Resorts finds that 75 percent of young professionals in the U.S. see business travel as a major work perk, with 65 percent considering it a status symbol.
-According to Forbes, Americans now spend more money dining out than they do on groceries. Add to that, experiential spending in the U.S. is up 70 percent from 30 years ago. These days, dining and entertainment are all about the experience.
-Most of us have followed or at least heard of, the farm-to-table movement sweeping the country, but there is so much more happening in food services today. Find out what’s hot and what’s not in the National Restaurant Association’s 2018 Culinary Forecast.
-Video marketing impacts consumers in a way that text- and photo-based interactions cannot. Video is better for gaining the consumer’s attention and turning that attention into brand affinity. Through the trust built by video marketing, brands can create ongoing relationships that ultimately lead to sales. Explore the top benefits of video marketing with apps for CPG brands.
-Today’s business environment is in a state of constant change. Globalization, innovation, digitization and M&A activity are driving consumer products companies to develop newer and bolder strategies. Deloitte delivers its perspective in the 2018 Consumer Products Industry Outlook.
- By Bill Denk & Bruce Olson, Managing PartneRead more...
- As MMR LIVE celebrates the end of its inauguralRead more...
- ROSWELL, Ga. — GreenBook has named MMR ResearchRead more...
- Marketing research expert Michele Johnson has jRead more...