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A Client’s View on Using Rapid Mindstate Profiling to Drive Marketing Strategy

MMR Research Associates recently conducted a Rapid Mindstate Profile study with Perrigo Company plc in their Pet Behavior Category. The goal of the study was to help Perrigo become more competitive in the Pet Behavior…

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[NEWSLETTER] MMR Partners with TriggerPoint Design

This Fall we are excited to officially announce our partnership with TriggerPoint Design, the leader in behavioral research and design. Read about how MMR is identifying nonconscious behavioral factors…

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Messaging Research – MMR’s POV

Effective marketing messages are the tip of the spear for a successful business strategy. Messages trigger consumer interest by communicating the brand promise, its unique value and product benefits. Pre-testing…

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Revisiting ROI

Several months ago, after reading an article about an effort to assess the ROI of research and determine how to value it, my partner and I had similar reactions of disappointment because it seemed that industry leadership was continuing to miss an important point about ROI, and was simply rehashing ground covered…

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Physical Retail: Crisis or Identity-Crisis?

We hear about another one almost every day: another major retailer closing stores or going bankrupt. We see constant updates that Retail as we know it is over and that shopping is moving online. We have glimpses of technology completely reinventing the retail experience. We already see some major changes within large retail chains…

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Brand Vitality™ at MMR Research Associates

The concept of “brand health” initially feels intuitive and easy to understand. After all, we are very familiar with human health, so by association can we not think about Brand Health in a similar way? Human health is often thought of as…

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Something New in Our Toolkit: morphii

A new type of survey question with a variety of applications, morphii helps clients understand what their customers really want using the science of emotion with a new tool that adds/enhances existing methodologies. More importantly, it is fun and engaging for respondents to use as it allows them to manipulate the expression…

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Should Clients Consider Virtual Reality?

Virtual reality (VR) is on a fast-track to becoming mainstream among your consumers. Consumers enthusiastically anticipate using VR for experiences like travel/adventure, live events, home design and education. Most also imagine using VR for…

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Choice Methodology Options

Choice methodologies are a powerful, frequently used tool in market research. Because they compare lists of key attributes/features to each other, they are particularly useful when attempting to understand what attributes or features are driving preference; the impact that changes in attributes or features…

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Thumbs or Voice? Think Video First

The availability of technology, and the continuous innovations in the tech industry over the past two decades, has impacted how we as researchers reach out to respondents. With internet, webcam, and mobile all readily available, we are also seeing tech change how respondents…