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A Client’s View on Using Rapid Mindstate Profiling to Drive Marketing Strategy
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MMR Research Associates recently conducted a Rapid Mindstate Profile study with Perrigo Company plc in their Pet Behavior Category. The goal of the study was to help Perrigo become more competitive in the Pet Behavior…
[NEWSLETTER] MMR Partners with TriggerPoint Design
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This Fall we are excited to officially announce our partnership with TriggerPoint Design, the leader in behavioral research and design. Read about how MMR is identifying nonconscious behavioral factors…
5 Selfish Reasons to Mentor New Marketing Research Professionals
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I am a very busy person. Incredibly busy. I’m a full-time working mom with two active boys, a full social calendar, and a desire to help my community. My schedule fills up pretty quickly, so why would I take the time to mentor a graduate school marketing research student every other year?…
Building a Bridge: Moving from Client-Side to Supplier-Side in Marketing Research (Part 2)
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One of MMR’s core beliefs is maintaining a truly collaborative approach with clients, always focusing on the client’s decision that is driving the research project. Earlier this year, Patricia Houston, VP – Client Relationships, talked with several staff members who have the perspective of seeing both sides of the Client-Supplier relationships. This is the second in a series…
Building a Bridge: Moving from Client-Side to Supplier-Side
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As MMR continues to experience purposeful growth, of those most recently hired, three have transitioned from the client side of the marketing research relationship. One of MMR’s core beliefs is maintaining a truly collaborative…
Credentials or Chemistry
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(By Mike Hoban, VP – Client Services) Sitting by the fire following a day of skiing, us researchers were discussing how clients choose their suppliers. Being the only client-side participant in the discussion, my POV was not completely embraced with the…
Insights Association ATL/SE Chapter Conference Recap
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The 2017 annual conference for the ATL/SE chapter of the Insights Association focused on “The Next Chapter” for researchers as well as the organization itself. Patricia Houston represented MMR…
Improving the Working Relationships Between Research Clients and Suppliers
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In the market research industry, clients and suppliers have a symbiotic relationship that requires trust, mutual respect, clear communication and strong leadership. But building healthy relationships…
Continued Expansion of the MMR Brand
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(By Bill Denk & Bruce Olson, Managing Partners) Last December, we talked about the positive impact our “Brand Foundation” process and brand strategy was having on our growth. Over the past year, that growth has not only continued, but accelerated…
TMRE 2016 Reflections
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Judging by titles and content you might come away from October’s TMRE (The Market Research Event) 2016 Conference with a perception that we market researchers still aren’t being heard…
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