Expanding The MMR Research Team
MMR Research Associates announced that Melody Matthews has joined the team as a new Vice President, Client Relationships. Having worked more than 20 years on a wide range of custom marketing research approaches, she has extensive experience in the design and management of brand tracking programs and product development research. Her client experience includes the FMCG, restaurant, tax, insurance, higher education, travel, and security industries.
“Melody is a solid addition to our business development team,” said Bruce Olson, Managing Partner. “She has worked for a very small research firm, medium sized firms, and the largest custom research firm in the world. Melody fits our partnership-based approach and we’re excited that she will bring this breadth of experience to MMR Research Associates and our consultative environment.”
In her position at MMR, Melody will build and maintain new client relationships through a consultative approach based on upfront alignment on business purpose and deep involvement throughout the project to ensure delivery against those objectives. Building strong client relationships has been her specialty throughout her career, and she brings with her an ability to partner with clients to act as an extension of the client team. “I am happiest when I have worked enough with a client that I know I am saving them time and delivering deeper insights through my knowledge of their business situation.”
A graduate of Georgia State University with both a Bachelor’s degree in Marketing and the MBA, she has worked in the research industry from the beginning of her career. Her first role as a Junior Analyst for a small research firm gave her the opportunity to get deeply involved in research operations including data processing. This foundation allows her to design research with the end goals in mind.
She then spent almost 10 years at TNS NFO (now Kantar), first as a project director and later promoting to Account Director focused on managing client relationships. She had several noted successes building deep client connections, even being responsible for 75 percent of all quantitative research conducted by a billion dollar FMCG client.
When Melody is not at work, she is “Mom” to a beautiful daughter and loves being surrounded by her huge extended family. She enjoys travel and adventure and has checked Europe, Asia and Australia off her bucket list, as well as scuba diving, zip-lining, skydiving, and climbing a Mayan temple.
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