It starts with your business objective. Why do you need this information and what is your research purpose? We gather all relevant information and place it into our framework, considering decisions and triggers, ramifications, timing implications, politics, hypotheses, and beliefs. Our 360-degree approach uncovers leverageable data and creates a decision framework that will guide the design and execution of your project.
Next, we design your project, integrating our analytical toolkit with the context and objectives outlined in the framework. We determine the best-fit approach, applying our broad array of methods appropriate to a variety of business issues.
The output of Framework 360°™ is more than just data. We deliver focused, trustworthy insights and actionable recommendations that drive business decisions. Our results are not limited to just survey data, they include relevant internal data that complements our recommendation. Framework 360°™ informs in a manner that is persuasive, giving the end client confidence in decision making.
Over the last 20 years, we have seen the research industry evolve. New methodologies, new systems, and new technology make research more accessible than ever before. One thing hasn't changed: the best way to drive action with confidence is to understand why you need the information.