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As we head into 2022, it’s our POV that advances in System 1 technology and methodology allow for nuanced insight.

Listen to MMR Research Associates VP of Client Relationships, Jeff Grant, on the Keeping Score Podcast with Rick Horrow.

The sports consumer experience is evolving, driven by changes in fan engagement by young adults. what does the future hold for sports?

Research minimizes the risk in your decision-making. The more information you compile, the lower your risk.

COVID-19 decimated the travel industry. Initial, drastic declines in road and air travel.

The COVID-19 pandemic is winding down as more people become vaccinated, restrictions are lifted, and office doors reopen.

Social disruption is ingrained in the human condition. Throughout history, society adapts and evolves due to pressure from external...

MMR is thrilled to welcome Jeff Grant, Vice President, Client Relationships. Jeff's expertise highlights the bridge that connects MMR's dedi

At MMR, we believe in the power of internships, “as an important part of our commitment to helping develop the next generation of market...

2020 was a year unlike any other. The pandemic changed the way consumers interact with brands while accelerating the demise of many...

Are consumers and prospective employees using ESG to inform their purchase and employment decisions? Here are our thoughts on it.

These days, accepted notions about age and generational habits are changing, which has led to age-agnostic marketing strategies.