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Walter Blotkamp, VP – Client Relationships

Is Kano Modeling Interchangeable with Maximum Differentiation?

Kano modeling and Maximum Differentiation (MaxDiff) analysis are excellent market research tools leveraged across industries, year in and...

MMR Research Associates

MMR EXPANDS QUALITATIVE RESEARCH PRACTICE FOR DEEPER CONSUMER INSIGHTS

Atlanta, Georgia | April 26, 2023 - MMR Research Associates (MMR) is expanding its qualitative research offerings. This move comes in...

MMR Research Associates

THE MMR RESEARCH ASSOCIATES WELCOMES LARA TOMHAVE TO THE EXPERIENCEBUILT GROUP

MMR Research Associates celebrates the addition of Lara Tomhave, Design Research Lead, to The ExperienceBuilt Group. Most recently, Lara...

MMR Research Associates

MMR RESEARCH ASSOCIATES WELCOMES LESLIE GELMAN, 25+ YEAR INDUSTRY VETERAN

At MMR Research Associates, our client relationships are at the core of everything we do. That’s why we’re so particular about who we...

Walter Blotkamp, VP – Client Relationships

WHAT HAPPENED TO INNOVATION?

It’s no longer about long-term excellence but rather short-term profits. What’s it? Manufacturing, entertainment, government?

MMR Research Associates

MMR RESEARCH WELCOMES HEATHER MILLER, BRAND-CONSUMER SPECIALIST

MMR Research Associates is deeply committed to connecting with and understanding the consumer, and that’s why we are excited to welcome...

MMR Research Associates

STREAMING SERVICES LOOK TO ENGAGE AS USER PREFERENCES SHIFT

Companies that know their audience best will break ahead in the Streaming Wars. Streaming television is gaining steam and surpassing...

MMR Research Associates

FANNIE MAE SURVEY EXPLORES AWARENESS OF FLOOD RISK AND FLOOD INSURANCE

MMR Research Associates is a proud research partner of Fannie Mae. We're excited to see the release of this important study regarding flood

MMR Research Associates

THE MMR RESEARCH APPROACH TO PRIORITIZATION

One of the most common challenges clients face is prioritization. Whether it is features, benefits, messages, or claims, prioritization is a

MMR Research Associates

GENERATION ALPHA + MEDIA: THE DIGITAL-FIRST GENERATION

After a COVID-induced shift in how we consume content, streaming content is now the priority for media industry leaders. As a result, the...

Bruce Olson, Managing Partner & Shelly Ray, VP - Client Relationships

SYSTEM 1 AND SYSTEM 2 IN MARKETING RESEARCH

As we head into 2022, it’s our POV that advances in System 1 technology and methodology allow for nuanced insight.

MMR Research Associates

THE FUTURE OF SPORTS CONSUMPTION

The sports consumer experience is evolving, driven by changes in fan engagement by young adults. what does the future hold for sports?

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