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UPDATES

Stay in the loop of what we've been up to, what we're thinking, and where we're going.

WHAT HAPPENED TO INNOVATION?

It’s no longer about long-term excellence but rather short-term profits. What’s it? Manufacturing, entertainment, government?

MMR RESEARCH WELCOMES HEATHER MILLER, BRAND-CONSUMER SPECIALIST

MMR Research Associates is deeply committed to connecting with and understanding the consumer, and that’s why we are excited to welcome...

STREAMING SERVICES LOOK TO ENGAGE AS USER PREFERENCES SHIFT

Companies that know their audience best will break ahead in the Streaming Wars. Streaming television is gaining steam and surpassing...

FANNIE MAE SURVEY EXPLORES AWARENESS OF FLOOD RISK AND FLOOD INSURANCE

MMR Research Associates is a proud research partner of Fannie Mae. We're excited to see the release of this important study regarding flood

THE MMR RESEARCH APPROACH TO PRIORITIZATION

One of the most common challenges clients face is prioritization. Whether it is features, benefits, messages, or claims, prioritization is a

GENERATION ALPHA + MEDIA: THE DIGITAL-FIRST GENERATION

After a COVID-induced shift in how we consume content, streaming content is now the priority for media industry leaders. As a result, the...

SYSTEM 1 AND SYSTEM 2 IN MARKETING RESEARCH

As we head into 2022, it’s our POV that advances in System 1 technology and methodology allow for nuanced insight.

THE FUTURE OF SPORTS CONSUMPTION

The sports consumer experience is evolving, driven by changes in fan engagement by young adults. what does the future hold for sports?

MARKETING RESEARCH PRIMER

Research minimizes the risk in your decision-making. The more information you compile, the lower your risk.

THE STATE OF TRAVEL

COVID-19 decimated the travel industry. Initial, drastic declines in road and air travel.

THE WORK FROM HOME TRANSITION & WHAT HAPPENS NEXT

The COVID-19 pandemic is winding down as more people become vaccinated, restrictions are lifted, and office doors reopen.

CHANGES IN CONSUMER INTERACTION WITH BRANDS AS A RESULT OF COVID-19

Social disruption is ingrained in the human condition. Throughout history, society adapts and evolves due to pressure from external...

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