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Working with you this year has been a true privilege. We are proud to have partnered with you to uncover insights that drive your success an

MMR Research Associates is excited to announce the addition of Rob Hernandez as our new SVP of Qualitative Research! Meet Rob Hernandez...

As human beings, we have an inherent need to connect with one another. Throughout our lives, we are constantly building relationships...

Season's Greetings to you and your team! As another eventful year ends, we extend our heartfelt gratitude for the continued opportunities...

Kano modeling and Maximum Differentiation (MaxDiff) analysis are excellent market research tools leveraged across industries, year in and...

Atlanta, Georgia | April 26, 2023 - MMR Research Associates (MMR) is expanding its qualitative research offerings. This move comes in...

At MMR Research Associates, our client relationships are at the core of everything we do. That’s why we’re so particular about who we...

It’s no longer about long-term excellence but rather short-term profits. What’s it? Manufacturing, entertainment, government?

Companies that know their audience best will break ahead in the Streaming Wars. Streaming television is gaining steam and surpassing...

MMR Research Associates is a proud research partner of Fannie Mae. We're excited to see the release of this important study regarding flood

One of the most common challenges clients face is prioritization. Whether it is features, benefits, messages, or claims, prioritization is a

After a COVID-induced shift in how we consume content, streaming content is now the priority for media industry leaders. As a result, the...