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It’s no longer about long-term excellence but rather short-term profits. What’s it? Manufacturing, entertainment, government?

MMR Research Associates is deeply committed to connecting with and understanding the consumer, and that’s why we are excited to welcome...

Companies that know their audience best will break ahead in the Streaming Wars. Streaming television is gaining steam and surpassing...

MMR Research Associates is a proud research partner of Fannie Mae. We're excited to see the release of this important study regarding flood

One of the most common challenges clients face is prioritization. Whether it is features, benefits, messages, or claims, prioritization is a

After a COVID-induced shift in how we consume content, streaming content is now the priority for media industry leaders. As a result, the...

As we head into 2022, it’s our POV that advances in System 1 technology and methodology allow for nuanced insight.

Listen to MMR Research Associates VP of Client Relationships, Jeff Grant, on the Keeping Score Podcast with Rick Horrow.

The sports consumer experience is evolving, driven by changes in fan engagement by young adults. what does the future hold for sports?

Research minimizes the risk in your decision-making. The more information you compile, the lower your risk.

COVID-19 decimated the travel industry. Initial, drastic declines in road and air travel.

The COVID-19 pandemic is winding down as more people become vaccinated, restrictions are lifted, and office doors reopen.