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Happy Holidays!
Working with you this year has been a true privilege. We are proud to have partnered with you to uncover insights that drive your success an

MMR Research Associates


MMR Research Associates Welcomes Rob Hernandez, Qualitative Guru
MMR Research Associates is excited to announce the addition of Rob Hernandez as our new SVP of Qualitative Research! Meet Rob Hernandez...

MMR Research Associates


Assessing the Need for an Online Community
As human beings, we have an inherent need to connect with one another. Throughout our lives, we are constantly building relationships...

MMR Research Associates


Happy Holidays From the MMR Team!
Season's Greetings to you and your team! As another eventful year ends, we extend our heartfelt gratitude for the continued opportunities...

MMR Research Associates


Is Kano Modeling Interchangeable with Maximum Differentiation?
Kano modeling and Maximum Differentiation (MaxDiff) analysis are excellent market research tools leveraged across industries, year in and...

MMR Research Associates


MMR EXPANDS QUALITATIVE RESEARCH PRACTICE FOR DEEPER CONSUMER INSIGHTS
Atlanta, Georgia | April 26, 2023 - MMR Research Associates (MMR) is expanding its qualitative research offerings. This move comes in...

MMR Research Associates


MMR RESEARCH ASSOCIATES WELCOMES LESLIE GELMAN, 25+ YEAR INDUSTRY VETERAN
At MMR Research Associates, our client relationships are at the core of everything we do. That’s why we’re so particular about who we...

MMR Research Associates


WHAT HAPPENED TO INNOVATION?
It’s no longer about long-term excellence but rather short-term profits. What’s it? Manufacturing, entertainment, government?

MMR Research Associates


STREAMING SERVICES LOOK TO ENGAGE AS USER PREFERENCES SHIFT
Companies that know their audience best will break ahead in the Streaming Wars. Streaming television is gaining steam and surpassing...

MMR Research Associates


FANNIE MAE SURVEY EXPLORES AWARENESS OF FLOOD RISK AND FLOOD INSURANCE
MMR Research Associates is a proud research partner of Fannie Mae. We're excited to see the release of this important study regarding flood

MMR Research Associates


THE MMR RESEARCH APPROACH TO PRIORITIZATION
One of the most common challenges clients face is prioritization. Whether it is features, benefits, messages, or claims, prioritization is a

MMR Research Associates


GENERATION ALPHA + MEDIA: THE DIGITAL-FIRST GENERATION
After a COVID-induced shift in how we consume content, streaming content is now the priority for media industry leaders. As a result, the...

MMR Research Associates
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