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HOW WE WORK

WHITE PAPERS +
CASE STUDIES

Our outcome focused process and method agnostic approach helps us design and execute tailored market research solutions.

When commissioning market research or seeking a new research provider, we understand that you require reassurance that we have relevant experience and proven results. 

Out of respect for client confidentiality, we are rarely able to provide ‘full’ case studies, but we really do want to give you a feel for the work we do and the difference we make to our clients’ businesses.

A small selection of our client case studies are shown below. Many more can be found as you navigate around our website. Equally, if you would prefer to pick up the phone and chat to us, we’d love the opportunity to tell you more about the work we have done in your areas of interest.

A NEW SIGNATURE BRAND MOMENT

We have all been there –a consumer need, a new product or a service experience – how do we nail the value proposition and talk about it in a way that not only motivates action, but evokes a positive emotional connection among customers? Here at MMR, we routinely and successfully tackle this question with our clients.

COPY TESTING YOUR CAMPAIGN BEFORE LAUNCH

Companies can spend millions on advertising. Whether your budget is large or small, launching a campaign without first testing its performance in the marketplace risks, at best, throwing away company advertising dollars and, at worst, harming your brand and its image. At MMR, we help companies not only test the effectiveness of their copy, but also advise on how to optimize it.

FEATURE EVALUATION THROUGH OPTIMIZATION

It can identify the key drivers to product acceptance in your category and the trade-offs buyers make. It drives understanding of the comparative value of your products and your brand. It holds the power to unleash your untapped product potential. It points to opportunities to take market share away from your competitors. It is the Optimization Study – an umbrella for many research techniques, all in which MMR is well-versed.

FINDING THE MARKET POTENTIAL FROM WITHIN

Understanding your overall market structure and the key players within it serve as the cornerstone to any business strategy. When decision-based, they provide strong building blocks for your product, target and communication strategies. Such was the case with one mortgage lender who looked to influence financial education efforts to a highly diverse array of potential borrowers and asked MMR to help lead the way.

HITTING A HOME RUN WITH YOUR TARGETING STRATEGY

Identifying your target is one thing. Truly knowing your target is another. Finding and sizing them? Well, that’s every marketing manager’s aspiration. Achieving all four? That’s a home run and largely depends on the quality and depth of consumer research employed.

QUICK TURN SHOPPER JOURNEYS LEAD TO DATA-DRIVEN DESIGN SOLUTIONS

Sometimes the pressures of the business demand research solutions that are not only rich in consumer insight, but are fast, cheap and easily repeatable across categories. At MMR, we never try to fit a square peg into a round hole just for the sake of cost or speed, but we can custom design it!

THE RIGHT SIDE OF A PACKAGING MOVE

Keeping your product fresh (aka new and different) is critical within the marketplace, and many companies look to their packaging to help maintain this position. Often a packaging “tweak” here and a packaging “tweak” there seems straightforward until sales suddenly drop without warning. It is during these times the value of consumer research is validated.

UNDERSTANDING MINDSTATES TO HELP CREATE A BRAND AND COMMUNICATION STRATEGY

Recognizing an opportunity in pet behavior products, this manufacturer decided to pursue a path to move from its current private label strategy to having a branded pet behavior product line.

WHEN CONSUMER RESEARCH MEETS VIRTUAL REALITY

The shopping environment matters! This is no more evident than when redesigning a retail space. The risk or cost of making the wrong business decision is significant. However, testing multiple “real world” design centers is not only time-consuming and expensive, but often infeasible.

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