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Privacy and Cookie Policy and Procedures

Last Modified: 10/2024

 

Privacy Policy

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What data do we collect?

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MMR Research Associates may ask for:

  • Survey data:  questionnaire/survey responses and general feedback may include questions concerning race/ethnicity, marital status, employment status, occupation, sexual orientation and identity, political affiliation, union membership, and health conditions.

  • Identity information:  name(s), year of birth, video images.

  • Contact information:  physical address, email address, or telephone number

  • Financial Information: income range, financial products owned and through which company

    • MMR will never ask for or collect account numbers, login information, passwords, geolocation data from devices, or IP addresses, and does not/ cannot/ will not receive this type of information from 3rd parties.

  • Marketing/communication information:  newsletter and promotional information preferences

 

How do we collect data?

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  • Data is collected through voluntary survey research

  • Opt-in requests for information concerning MMR Research Associates through our website or conference attendance.

  • Voluntary placement of cookies while viewing our website (Please see MMR’s Cookie Policy:  https://www.mmrresearch.com/cookies)

 

How do we use personal data?

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  • No personal information is shared with third parties for the purposes of marketing or sales.

  • Personal data is never sold.  Using the definition of “sold” in the CCPA, this means we do not rent, release, disclose disseminate, make available, or transfer for monetary or other valuable consideration.

  • No third party can contact individuals without expressed, verifiable consent from the person whose data is collected.

  • Use of Personal Data For Survey Research:

    • To contact individuals who opt-in for project-specific follow-up surveys

    • To send Invitations to MMR Business to Business Surveys     

    • To process and send survey incentives

      • MMR shares email addresses only with services like Amazon.com or Starbucks to fulfill incentives

    • Information provided by individuals is not associated with name, identity, or contact information.

    • Anonymized raw data may be shared with our client company; including demographic information, if the individual provides it

    • Quotes from typed responses may be used along with aggregated demographic information in reports and raw data sets.

  • Use of Personal Data for Visitors to www.mmrresearch.com:

    • Functionality cookies that allow MMR to operate the site according to visitors’ choices.  These may contain usernames and site preferences.

    • Analytical cookies that allow MMR and third-party services to collect aggregated data for statistical purposes on how our visitors use the website.  These do not contain personal information and are used to help us improve the website’s user experience.

  • Companies with whom we can share information:

    • In addition to the sources above, information may be shared with IntelliSurvey for the purpose of sending research survey invitations and survey programming.  Their privacy policy can be viewed here: https://www.intellisurvey.com/privacy-policy

 

What data protection rights are available with MMR’s social media presence?

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  • MMR has an official presence on Facebook, Instagram, LinkedIn, and Twitter and has no control over the information individuals share.  Individuals who interact with MMR on social media should not share personal information (phone number, mailing, or email address) on these sites.

 

How do we store data?

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  • MMR Research Associates securely stores data in the Microsoft Azure Cloud.

 

How long is data retained?

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  • For Survey Research:

    • Names, emails, and physical addresses are deleted from servers and backups once a project is closed.   This is normally no more than 3 months from collection.

    • Raw survey data containing race/ethnicity, marital status, employment status, occupation, sexual orientation and identity, political affiliation, union membership, health conditions, year of birth, income range, and financial products owned and through which company is stored indefinitely; however, the data is anonymized and cannot be associated with any individual.

 

How can I opt-out of communications from MMR Research? 

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  • MMR website (mmrresearch.com)

  • MMR Office (770-650-5005 ext. 0)

  • Email (privacy@mmrresearch.com)

  • Opt-out link in emails from MMR Research

    • Upon opt-out, all personal information collected is deleted from servers and backups.

 

What data protection rights do individuals have?

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MMR ensures individuals are fully aware of their data protection rights.  Each individual, but particularly those in California, Colorado, Connecticut, Montana, Oregon, Texas, Utah, and Virginia, has the right to:

  • Know the categories and specific pieces of personal information collected about them; the business purpose for collecting personal information; and the third parties with whom we share personal information.

  • Have any non-anonymized personal data erased, remain undisclosed, or not processed.  “Non-anonymized data” is data containing information that is identifiable to a specific person.  For the data MMR collects, this would include email address, facial image(s), name(s), date/year of birth, physical address, and/or telephone number.  Since MMR does not sell or share PII with third parties (except as stated above), PII can be quickly and easily deleted from our systems and our third-party provider (IntelliSurvey) is contracted to prevent using this data for their own purposes.

  • Opt-out of the sharing or use of their personal information by contact.

    • Everyone, regardless of state or country of residence, is entitled to opt-out by using one of the following methods:

  • Receive copies of their personal data.

  • Have the personal data we have collected from you deleted.

  • Correct or fill in any information they believe is inaccurate or incomplete.

  • Have an authorized agent make a request on their behalf with written authorization from the individual.

  • Exercise their right to data protection without discrimination from MMR.

  • Initiate a private cause of action for data breaches.

  • Have MMR transfer personal data to the individual or another entity.

    • Only personally identifiable data can be transferred.  Anonymized data is proprietary and cannot be transferred.  “Anonymized data” contain no information that can identify a specific person such as facial image(s), name(s), date/year of birth, physical address, email address, or telephone number.

  • In order to reasonably assure the requestor’s legal right to make any of the requests above, MMR will verify the PII we received (email, address, date/year of birth, telephone number, and/or, if necessary, a government issued ID such as a Driver’s License, ID card, or Passport).  MMR Research will respond to all requests within 30 days.

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What about children's privacy?

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  • While legally children aged 13 to 16 can provide their own consent for the collection, use, or sale of their personal information; MMR does not knowingly collect personal information from children under 18 without parental consent.

 

What about cookies?

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Cookies Policy

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Please read this cookie policy (“cookie policy”, "policy") carefully before using the MMR Research Associates website (“website”, "service") operated by MMR Research Associates, Inc. ("us", 'we", "our").

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What are cookies?

Cookies are simple text files that are stored on your computer or mobile device by a website’s server. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier, website’s domain name, and some digits and numbers.

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What types of cookies do we use?

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Necessary cookies

 

Necessary cookies allow us to offer you the best possible experience when accessing and navigating through our website and using its features. For example, these cookies let us recognize that you have created an account and have logged into that account.

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Functionality cookies

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Functionality cookies let us operate the site according to your choices. For example, we will recognize your username and remember how you customized the site during future visits.

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Analytical cookies

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These cookies enable us and third-party services to collect aggregated data for statistical purposes on how our visitors use the website. These cookies do not contain personal information such as names and email addresses and are used to help us improve your website user experience.

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How to delete cookies?

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If you want to restrict or block the cookies that are set by our website, you can do so through your browser setting. Alternatively, you can visit www.internetcookies.org, which contains comprehensive information on how to do this on a wide variety of browsers and devices. You will find general information about cookies and details on how to delete cookies from your device.

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Contacting us

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If you have questions about this policy or our use of cookies, please email us at privacy@mmrresearch.com.  You may also contact us by mail at:

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MMR Research Associates Privacy Team

P.O. Box 105603

PMB 93129

Atlanta, GA 30348-5603

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