MMR Research Associates, Inc., launched in 1999 with the goal of filling a gap in an industry-focused too heavily on methodology.
Over the last decade, we evolved from a small, boutique service provider to an agile, full-service marketing research firm. Our reach expanded beyond research studies in the United States to include a global support network, performing customized research around the world.
In 2014, Bill Denk and Bruce Olson took full ownership of MMR Research Associates. They lead a team of talented, highly experienced and educated marketing research professionals. As Managing Partners, Bill and Bruce sharpened our focus by enabling growth, sparking innovation, and creating global opportunities.
We launched MMR LIVE in 2017, following in the footsteps of our original mission to fill a gap in our industry. MMR LIVE builds long-term brand loyalty for organizations that embrace change. The LIVE team picks up where most researchers leave off, translating rigorous research into transformational human connections. By merging experiential marketing with research, MMR LIVE has become our experience design arm, delivering operationalized results that inspire confidence.
We Are Agile By Design
Over the years we have created a culture that fosters close relationships with our clients. We are not just passionate about research, we are passionate about your business. Our size and approach give us the flexibility to integrate intimately with your company.
What does agile mean for our clients?
We make it easy for our clients by anticipating needs and understanding their business context. Our project deliverables are easy to share and provide digestible insights that make our clients look good. We can adjust when necessary as business needs shift. Agility is a critical pillar of Framework 360°. We are not fixed on one method or approach, rather we custom-tailor projects fitting the tool to the need.
This didn’t just happen this way - we meticulously craft our approach and culture in order to provide the best service for our clients. You will find that all of us at MMR are exceptional problem solvers that understand more than just research. We leverage our team's quality and range to get things done.