INDUSTRY EXPERIENCE

CONSUMER GOODS + SERVICES

In these ever changing times, it's essential for companies to stay relevant. Established brands need to focus on both their profitable base businesses as well as new, meaningful products to improve brand vitality and place their business on a growth trajectory.

Where are you winning and where are you losing in an industry with tight margins and no room for failure?

The consumer products industry is flooded with new brands and products to meet the needs of a rapidly expanding marketplace. Businesses need to understand where their products perform against their brand promise to stay competitive. We help our clients understand just how meaningful and relevant their brand is.  We measure brand vitality, identify profit pools and demand spaces, and ideate new products - all in order to understand your position relative to the competition.  

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Start the conversation to dive deeper into your brand dynamics.

Common
Consumer Goods +

Services
Research Studies

Advertising / Messaging testing

Package testing

Concept testing

Brand Equity/Health tracking

Portfolio / SKU optimization

Find out how are methodologies and systems can solve your challenges and meet the demands of your consumers.

Product testing

Product Line optimization

Product ideation

Taste testing

Pricing research

Recognizing an opportunity in pet behavior products, this manufacturer decided to pursue a path to move from its current private label strategy to having a branded pet behavior product line. The challenge — the client needed to deepen their understanding of “pet parent” consumers and their buying behavior.

CASE STUDY

UNDERSTANDING MINDSTATES TO HELP CREATE A BRAND AND COMMUNICATION STRATEGY

How can a consistent marketing story be developed that tightly aligns with the goals and non-conscious motivations of pet parents?

One well-known CPG company developed a multi-channel cause-marketing campaign, but management needed to ensure each channel – TV, social media and OOH- effectively worked in concert with one another (and not against) to build the brand’s image.

CASE STUDY

COPY TESTING YOUR CAMPAIGN BEFORE LAUNCH

What is the the best combination of creatives to deliver a compelling brand-building, multi-channel campaign?

For one CPG company, a package redesign, aimed at attracting a younger consumer to the franchise, resulted in a sharp sales decline among their existing customer base. The challenge — how to effectively leverage their packaging to attract new customers without alienating current users.

CASE STUDY

THE RIGHT SIDE OF A PACKAGING MOVE

Choose a package design that successfully positions its product in a clear and compelling manner across consumer target groups.

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