CONSUMER GOODS + SERVICES
In these ever changing times, it's essential for companies to stay relevant. Established brands need to focus on both their profitable base businesses as well as new, meaningful products to improve brand vitality and place their business on a growth trajectory.
Where are you winning and where are you losing in an industry with tight margins and no room for failure?
The consumer products industry is flooded with new brands and products to meet the needs of a rapidly expanding marketplace. Businesses need to understand where their products perform against their brand promise to stay competitive. We help our clients understand just how meaningful and relevant their brand is. We measure brand vitality, identify profit pools and demand spaces, and ideate new products - all in order to understand your position relative to the competition.
Consumer Goods +
Advertising / Messaging testing
Brand Equity/Health tracking
Portfolio / SKU optimization
Find out how are methodologies and systems can solve your challenges and meet the demands of your consumers.
Product Line optimization