A CASE STUDY

COPY TESTING YOUR CAMPAIGN BEFORE LAUNCH

One well-known CPG company developed a multi-channel cause-marketing campaign, but management needed to ensure each channel – TV, social media and OOH- effectively worked in concert with one another (and not against) to build the brand’s image.

What is the the best combination of creatives to deliver a compelling brand-building, multi-channel campaign?

MMR's
Solution:

  • Brand Recognition/Imagery

  • Breakthrough Power

  • Communication Effectiveness

  • Emotive Connection and Behavioral Impact

A multi-celled, sequential monadic test within and across mediums to determine:

The
Impact

Leveraging recommendations from MMR, the client launched a successful campaign confident it led with the most powerful, well-rounded combination of creatives. 


Copy testing helped this client make their whole campaign truly greater than the sum of its parts!

Want to learn more about this type of work?
Let's connect!

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