What is the the best combination of creatives to deliver a compelling brand-building, multi-channel campaign?
Emotive Connection and Behavioral Impact
A multi-celled, sequential monadic test within and across mediums to determine:
Leveraging recommendations from MMR, the client launched a successful campaign confident it led with the most powerful, well-rounded combination of creatives.
Copy testing helped this client make their whole campaign truly greater than the sum of its parts!
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