A CASE STUDY
COPY TESTING YOUR CAMPAIGN BEFORE LAUNCH
One well-known CPG company developed a multi-channel cause-marketing campaign, but management needed to ensure each channel – TV, social media and OOH- effectively worked in concert with one another (and not against) to build the brand’s image.
What is the the best combination of creatives to deliver a compelling brand-building, multi-channel campaign?
A multi-celled, sequential monadic test within and across mediums to determine:
Emotive Connection and Behavioral Impact
Leveraging recommendations from MMR, the client launched a successful campaign confident it led with the most powerful, well-rounded combination of creatives.
Copy testing helped this client make their whole campaign truly greater than the sum of its parts!
Want to learn more about this type of work?