A CASE STUDY

COPY TESTING YOUR CAMPAIGN BEFORE LAUNCH

One well-known CPG company developed a multi-channel cause-marketing campaign, but management needed to ensure each channel – TV, social media and OOH- effectively worked in concert with one another (and not against) to build the brand’s image.

What is the the best combination of creatives to deliver a compelling brand-building, multi-channel campaign?

MMR's
Solution:

A multi-celled, sequential monadic test within and across mediums to determine:

  • Brand Recognition/Imagery

  • Breakthrough Power

  • Communication Effectiveness

  • Emotive Connection and Behavioral Impact

The
Impact

Leveraging recommendations from MMR, the client launched a successful campaign confident it led with the most powerful, well-rounded combination of creatives. 


Copy testing helped this client make their whole campaign truly greater than the sum of its parts!

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