Choose a package design that successfully positions its product in a clear and compelling manner across consumer target groups.
Breakthrough & Findability
Communication & Imagery
A quantitative study utilizing virtual shelving and neuromarketing techniques to measure:
Results demonstrated that the new packaging confused users, and with very specific and focused modifications, the former design could effectively “refresh” the packaging to appeal to a broader audience.
Armed with this new direction, the CPG company relaunched its packaging, arrested the sales decline and saw renewed growth.
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