There’s a lot of noise in your consumer’s ear and inbox. Create targeted communication strategies across multiple channels with a clear focus on who you’re speaking to.
Are your most profitable customer segments represented in your advertising and communications?
The right communication strategy motivates your customers to buy your specific product at a specific time to satisfy a specific need. From mindstate to alternate phrasing, the language you use needs to connect you to your customers. We help our clients maximize their communications across media channels and applications. From product packaging to periodicals, we help you understand what communication strategy will resonate with your target audience.
Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.
Brand Equity/Health Tracking
Key Driver Analysis
Pre + Post Tracking - changes, customer satisfaction
FINDING THE MARKET POTENTIAL FROM WITHIN
Understanding your overall market structure and the key players within it serve as the cornerstone to any business strategy. When decision-based, they provide strong building blocks for your product, target and communication strategies. Such was the case with one mortgage lender who looked to influence financial education efforts to a highly diverse array of potential borrowers and asked MMR to help lead the way.
COPY TESTING YOUR CAMPAIGN BEFORE LAUNCH
Companies can spend millions on advertising. Whether your budget is large or small, launching a campaign without first testing its performance in the marketplace risks, at best, throwing away company advertising dollars and, at worst, harming your brand and its image. At MMR, we help companies not only test the effectiveness of their copy, but also advise on how to optimize it.