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BUSINESS OBJECTIVE

COMMUNICATION

There’s a lot of noise in your consumer’s ear and inbox. Create targeted communication strategies across multiple channels with a clear focus on who you’re speaking to.

Are your most profitable customer segments represented in your advertising and communications?

The right communication strategy motivates your customers to buy your specific product at a specific time to satisfy a specific need. From mindstate to alternate phrasing, the language you use needs to connect you to your customers. We help our clients maximize their communications across media channels and applications. From product packaging to periodicals, we help you understand what communication strategy will resonate with your target audience.

 

Start the conversation to understand your communication opportunities.

Supporting

Communication

Business Objective

Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.

Common Approaches

Advertising/Messaging Testing

Advertising Awareness

Advertising Tracking

Brand Equity/Health Tracking

Brand Health

Brand Positioning

Claims Testing

Communication Strategy

Communication Testing

Concept Testing

Shelf Test

TURF

Eye-Tracking

Feature Prioritization

Focus Groups

Key Driver Analysis

Logo Testing

Max Diff

Message Optimization

Visual Merchandising

Pre + Post Tracking - changes, customer satisfaction

Preliminary Positioning

RaMP

CASE STUDY

UNDERSTANDING MINDSTATES TO HELP CREATE A BRAND AND COMMUNICATION STRATEGY

Recognizing an opportunity in pet behavior products, this manufacturer decided to pursue a path to move from its current private label strategy to having a branded pet behavior product line.

CASE STUDY

FINDING THE MARKET POTENTIAL FROM WITHIN

Understanding your overall market structure and the key players within it serve as the cornerstone to any business strategy. When decision-based, they provide strong building blocks for your product, target and communication strategies. Such was the case with one mortgage lender who looked to influence financial education efforts to a highly diverse array of potential borrowers and asked MMR to help lead the way.

CASE STUDY

COPY TESTING YOUR CAMPAIGN BEFORE LAUNCH

Companies can spend millions on advertising. Whether your budget is large or small, launching a campaign without first testing its performance in the marketplace risks, at best, throwing away company advertising dollars and, at worst, harming your brand and its image. At MMR, we help companies not only test the effectiveness of their copy, but also advise on how to optimize it.

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