![mmr_logo [web white].png](https://static.wixstatic.com/media/6c6d9d_440908a032d54f598d75326c98395b16~mv2.png/v1/fill/w_196,h_70,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/mmr_logo%20%5Bweb%20white%5D.png)
BUSINESS OBJECTIVE
COMMUNICATION
There’s a lot of noise in your consumer’s ear and inbox. Create targeted communication strategies across multiple channels with a clear focus on who you’re speaking to.
Are your most profitable customer segments represented in your advertising and communications?
The right communication strategy motivates your customers to buy your specific product at a specific time to satisfy a specific need. From mindstate to alternate phrasing, the language you use needs to connect you to your customers. We help our clients maximize their communications across media channels and applications. From product packaging to periodicals, we help you understand what communication strategy will resonate with your target audience.
Start the conversation to understand your communication opportunities.
Supporting
Communication
Business Objective
Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.
Common Approaches
Advertising/Messaging Testing
Advertising Awareness
Advertising Tracking
Brand Equity/Health Tracking
Brand Health
Brand Positioning
Claims Testing
Communication Strategy
Communication Testing
Concept Testing
Shelf Test
TURF
Eye-Tracking
Feature Prioritization
Focus Groups
Key Driver Analysis
Logo Testing
Max Diff
Message Optimization
Visual Merchandising
Pre + Post Tracking - changes, customer satisfaction
Preliminary Positioning
RaMP
CASE STUDY
UNDERSTANDING MINDSTATES TO HELP CREATE A BRAND AND COMMUNICATION STRATEGY
Recognizing an opportunity in pet behavior products, this manufacturer decided to pursue a path to move from its current private label strategy to having a branded pet behavior product line.
CASE STUDY
FINDING THE MARKET POTENTIAL FROM WITHIN
Understanding your overall market structure and the key players within it serve as the cornerstone to any business strategy. When decision-based, they provide strong building blocks for your product, target and communication strategies. Such was the case with one mortgage lender who looked to influence financial education efforts to a highly diverse array of potential borrowers and asked MMR to help lead the way.
CASE STUDY
COPY TESTING YOUR CAMPAIGN BEFORE LAUNCH
Companies can spend millions on advertising. Whether your budget is large or small, launching a campaign without first testing its performance in the marketplace risks, at best, throwing away company advertising dollars and, at worst, harming your brand and its image. At MMR, we help companies not only test the effectiveness of their copy, but also advise on how to optimize it.