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BUSINESS OBJECTIVE
CUSTOMER
RELATIONSHIPS
The relationship between you and your customer is at the center of your brand. Understand what attracts customers to and pushes them away from your brand.
What are your customers expecting from your brand promise and are you delivering on that promise?
Your product development and communication strategies created a brand promise that set your customer expectations. We help our clients understand these expectations to understand where you’re falling short and how you can improve. We identify the offerings that delight or disgust. Once you understand the behavior and experiences that lead to these extremes, you can optimize your product, service, and offerings. With our customer relationship-based research you can start attracting more, profitable customers that will help you achieve business goals.
Start the conversation to learn about our work in product development.
Supporting
Customer
Relationships
Business Objectives
Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.
Common Approaches
Awareness, Attitudes, and Usage
Brand Equity/Health Tracking
Brand Health
Brand Importance
Customer Experience
Customer Loyalty Program Optimization
Pre-post Change Testing
Voice of the Customer
Customer Satisfaction
Ethnographies
Focus Groups
Guest Satisfaction
Menu Satisfaction
Paths to Purchase
Pre + Post Tracking - changes, customer satisfaction
Segmentation
CASE STUDY
WHEN CONSUMER RESEARCH MEETS VIRTUAL REALITY
The shopping environment matters! This is no more evident than when redesigning a retail space. The risk or cost of making the wrong business decision is significant. However, testing multiple “real world” design centers is not only time-consuming and expensive, but often infeasible.
CASE STUDY
QUICK TURN SHOPPER JOURNEYS LEAD TO DATA-DRIVEN DESIGN SOLUTIONS
Sometimes the pressures of the business demand research solutions that are not only rich in consumer insight, but are fast, cheap and easily repeatable across categories. At MMR, we never try to fit a square peg into a round hole just for the sake of cost or speed, but we can custom design it!