shopping basket

BUSINESS OBJECTIVE

CUSTOMER
RELATIONSHIPS

The relationship between you and your customer is at the center of your brand. Understand what attracts customers to and pushes them away from your brand.

What are your customers expecting from your brand promise and are you delivering on that promise?

Your product development and communication strategies created a brand promise that set your customer expectations. We help our clients understand these expectations to understand where you’re falling short and how you can improve. We identify the offerings that delight or disgust. Once you understand the behavior and experiences that lead to these extremes, you can optimize your product, service, and offerings. With our customer relationship-based research you can start attracting more, profitable customers that will help you achieve business goals. 

 

Start the conversation to learn about our work in product development.

Supporting

Customer
Relationships

Business Objectives

Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.

Common Approaches

Awareness, Attitudes, and Usage

Brand Equity/Health Tracking

Brand Health

Brand Importance

Customer Experience

Customer Loyalty Program Optimization

Pre-post Change Testing

Voice of the Customer

Customer Satisfaction

Ethnographies

Focus Groups

Guest Satisfaction

Menu Satisfaction

Paths to Purchase

Pre + Post Tracking - changes, customer satisfaction

Segmentation

CASE STUDY

WHEN CONSUMER RESEARCH MEETS VIRTUAL REALITY

The shopping environment matters! This is no more evident than when redesigning a retail space. The risk or cost of making the wrong business decision is significant. However, testing multiple “real world” design centers is not only time-consuming and expensive, but often infeasible.

CASE STUDY

QUICK TURN SHOPPER JOURNEYS LEAD TO DATA-DRIVEN DESIGN SOLUTIONS

Sometimes the pressures of the business demand research solutions that are not only rich in consumer insight, but are fast, cheap and easily repeatable across categories. At MMR, we never try to fit a square peg into a round hole just for the sake of cost or speed, but we can custom design it!

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(770) 650-5005

1050 Crown Pointe Parkway, Suite 500 Atlanta, GA 30338