Keyboard

BUSINESS OBJECTIVE

GROWTH +
INNOVATION

It’s a big step to grow into new markets or launch new, innovative products. Remove assumptions and make confident decisions based on real insights. 

What new products or offerings will resonate most with your customers?

Innovation doesn’t happen in a vacuum. The reality is there are standard reliable approaches, but it is essential that they are tweaked and customized to your context in order to deliver actionable results. Product testing is notoriously imprecise. Early growth and innovation projects have a higher likelihood of success when backed by meaningful data that supports your product hypothesis. We help our clients develop the basis of their market understanding and allow them to refine their ideas based on insights, not assumptions. Identify gaps and opportunities in your space to create offerings that will help you grow.

 

Start the conversation to discover opportunities to start innovating.

Supporting
Growth +

Innovation
Business Objectives

Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.

Common Approaches

Brand Positioning

Choice Studies

Concept Testing

Customer Loyalty Program Optimization

Device Testing

Ethnographies

Market Evaluer/Trial Potential

Max Diff

Portfolio/SKU Optimization

Preliminary Positioning

Pre-Post Change Testing

RaMP

Segmentation

Service-Level Optimization

Feature Evaluation

Feature Prioritization

Focus Groups

Future Store Optimization

IHUT

Menu Optimization

Naming

Need State

Operational Innovation

Product Ideation

Product Optimization

Product Testing

Taste Testing

TURF

CASE STUDY

WHEN CONSUMER RESEARCH MEETS VIRTUAL REALITY

The shopping environment matters! This is no more evident than when redesigning a retail space. The risk or cost of making the wrong business decision is significant. However, testing multiple “real world” design centers is not only time-consuming and expensive, but often infeasible.

CASE STUDY

QUICK TURN SHOPPER JOURNEYS LEAD TO DATA-DRIVEN DESIGN SOLUTIONS

Sometimes the pressures of the business demand research solutions that are not only rich in consumer insight, but are fast, cheap and easily repeatable across categories. At MMR, we never try to fit a square peg into a round hole just for the sake of cost or speed, but we can custom design it!

CASE STUDY

THE RIGHT SIDE OF A PACKAGING MOVE

Keeping your product fresh (aka new and different) is critical within the marketplace, and many companies look to their packaging to help maintain this position. Often a packaging “tweak” here and a packaging “tweak” there seems straightforward until sales suddenly drop without warning. It is during these times the value of consumer research is validated.

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