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BUSINESS OBJECTIVE
GROWTH +
INNOVATION
It’s a big step to grow into new markets or launch new, innovative products. Remove assumptions and make confident decisions based on real insights.
What new products or offerings will resonate most with your customers?
Innovation doesn’t happen in a vacuum. The reality is there are standard reliable approaches, but it is essential that they are tweaked and customized to your context in order to deliver actionable results. Product testing is notoriously imprecise. Early growth and innovation projects have a higher likelihood of success when backed by meaningful data that supports your product hypothesis. We help our clients develop the basis of their market understanding and allow them to refine their ideas based on insights, not assumptions. Identify gaps and opportunities in your space to create offerings that will help you grow.
Start the conversation to discover opportunities to start innovating.
Supporting
Growth +
Innovation
Business Objectives
Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.
Common Approaches
Brand Positioning
Choice Studies
Concept Testing
Customer Loyalty Program Optimization
Device Testing
Ethnographies
Market Evaluer/Trial Potential
Max Diff
Portfolio/SKU Optimization
Preliminary Positioning
Pre-Post Change Testing
RaMP
Segmentation
Service-Level Optimization
Feature Evaluation
Feature Prioritization
Focus Groups
Future Store Optimization
IHUT
Menu Optimization
Naming
Need State
Operational Innovation
Product Ideation
Product Optimization
Product Testing
Taste Testing
TURF
CASE STUDY
WHEN CONSUMER RESEARCH MEETS VIRTUAL REALITY
The shopping environment matters! This is no more evident than when redesigning a retail space. The risk or cost of making the wrong business decision is significant. However, testing multiple “real world” design centers is not only time-consuming and expensive, but often infeasible.
CASE STUDY
QUICK TURN SHOPPER JOURNEYS LEAD TO DATA-DRIVEN DESIGN SOLUTIONS
Sometimes the pressures of the business demand research solutions that are not only rich in consumer insight, but are fast, cheap and easily repeatable across categories. At MMR, we never try to fit a square peg into a round hole just for the sake of cost or speed, but we can custom design it!
CASE STUDY
THE RIGHT SIDE OF A PACKAGING MOVE
Keeping your product fresh (aka new and different) is critical within the marketplace, and many companies look to their packaging to help maintain this position. Often a packaging “tweak” here and a packaging “tweak” there seems straightforward until sales suddenly drop without warning. It is during these times the value of consumer research is validated.