INDUSTRY EXPERIENCE

MEDIA + COMMUNICATIONS

The media landscape is rapidly evolving. Drive awareness, maximize appeal, and optimize profitability to retain and attract new customers.

How do you increase market share when more consumers are cutting the cord?

In a highly competitive industry facing constant change, it is critical that you evaluate and enhance both new and existing product offerings to stay ahead of your competition. Decision-makers need a flexible research partner who can identify opportunities and navigate the shifting marketplace to deliver actionable intel. We help our media clients optimize offerings and messaging that will appeal to their customer base.

Start the conversation to learn more about our work in media and communications. 

Common
Media + Communications
Research Studies

Customer satisfaction

Communication strategy

Advertising / Messaging testing

Brand Equity/Health tracking

Brand positioning

Feature evaluation

Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.

Segmentation

Portfolio optimization

Product Line optimization

Landscape analysis

Service-Level optimization

Global Events Impact tracking

CASE STUDY

FINDING THE MARKET POTENTIAL FROM WITHIN

How do you best motivate potential new homeowners to be more informed of the mortgage process and what is the best way to deliver such educational material to the highest potential users?

CASE STUDY

A NEW SIGNATURE BRAND MOMENT

What are the appropriate steps and actions to identify pricing, communication and support of the self-installation?

CASE STUDY

COPY TESTING YOUR CAMPAIGN BEFORE LAUNCH

What is the the best combination of creatives to deliver a compelling brand-building, multi-channel campaign?

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