MMR RESEARCH CELEBRATES 20 YEARS OF CREATING COMPETITIVE ADVANTAGE

Concierge Research Firm Known for Transformative Insights and High Touch Client Service  

Roswell, GA, March 20, 2019 – Data-driven decision making has never been more essential than it is in today’s highly competitive business environment. Since 1999, MMR Research has helped businesses and organizations use data to truly understand their business issues and make informed decisions that support growth. The company is celebrating its 20th anniversary with a unique perspective about an industry whose relevance is at an all-time high.

“Marketing research isn’t just facts and findings,” said Bill Denk, MMR Co-Owner and Managing Partner since 2014. “It’s transformative. We’re executing actionable research that drives real business impact.”

“Not all data is created equal,” said Bruce Olson, Co-Owner and Managing Partner since 2014. “Data is more readily available from generalized sources than at any other time in history, but data without insightful analysis that connects it to someone ready to make a decision is just numbers. It doesn’t tell a complete story. Our approach can elevate confidence in decision-making for our clients.”

Since its origins as a boutique marketing research services provider, MMR Research has evolved into a versatile, full-service firm with regional offices across the United States and a global support network performing customized research in almost any country in the world.

The MMR Research team balances the demands for marketing research speed and quality by delivering best-in-class, high touch client service grounded in the practical realities of today’s marketplace. Senior practitioners work on every project, and most MMR professionals have at least 15 years’ experience in client-side and supply-side roles.

“Clients have told us our client service, agility, and strong opinions add value for them,” said Olson. “That confidence is humbling. We also take it as a challenge to keep pushing forward to do more.”

“Our 20th anniversary is truly a milestone,” said Denk, “but we aren’t resting on our laurels. We’ll continue to bring innovative research practices to the forefront to help our clients achieve their goals. With all the changes taking place in our industry, in some ways, we’re just getting started.”

MMR Research has planned a series of celebratory activities throughout 2019, including its annual MRX Impact Conference, a deep dive into the hottest practices in marketing research, which will be held in Fall 2019 in Atlanta.