MMR Research Welcome Chris Kidd, Director, Client Services

At MMR Research, we are passionate about our 360-degree approach to uncovering data, creating frameworks, and designing the best-fit strategy and solution to your business challenges. To continue our pursuit to deliberately create thorough and thoughtful insights for our clients, we’re beyond thrilled to welcome Chris Kidd, Director, Client Services.

Chris joins the MMR team with over three decades of experience on the client and supplier side of research. He helps teams in consumer packaged goods (CPG), retail, and financial services industries gain a deeper knowledge of their current and potential customers. Chris’s innate skill to keep the big picture in mind while not losing track of the details is what has guided his successful career thus far.

“Particularly for the client-side researchers we work with, I’ve spent so many years in their seats and wearing their shoes, I believe I’m in a unique position to understand their needs and to set them up for success within their organizations.” – Chris Kidd

Like many in marketing research, Chris didn’t plan on a career in this field but found it to be where his quantitative inclinations effortlessly overlap with his natural curiosity about why humans behave the way they do.

“We are so excited to have Chris Kidd join MMR. He brings a wealth of experience and it is really clear he will be an asset to MMR and our clients.” – Sandra Holmes, VP of Client Services

MMR is on a mission to drive and deliver actionable results by understanding why you need the right information and where to find it. Adding Chris Kidd to our team takes our diverse skillsets to the next level to better understand the challenges our client organizations are facing.

Welcome to the team, Chris!

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Chris started his career working as a Consumer Research Manager for Hallmark and Circuit City and later became the Director of Consumer Insights at Captial One. We’re excited to have him join our team as the Director of Client Services.

Chris earned a Bachelor of Science degree in Industrial Engineering and Operations Research from Virginia Tech. He is passionate about crafting fact-based stories that shine a light on human behaviors and motivations. When he’s not at work, you can find Chris visiting his family in North Carolina and Texas and playing guitar in local Richmond, Virginia rock bands.