BUSINESS OBJECTIVE

PRODUCT
DEVELOPMENT

Optimize new and existing products with data and insights that reduce risk.

How well does your offering resonate with your customers?

Whether you sell financial products or consumer goods, understanding where and how you optimize your product line will keep you front of mind with your audience. We help clients across categories with product testing, trial estimation, concept screening, and feature refinement. With the right insights, you can optimize appeal, develop targeted communication strategies, and streamline your product line to improve performance.

Start the conversation to learn about our work in product development.

Supporting

Product
Development

Business Goals

Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.

Common Approaches

Choice Studies

Claims Testing

Concept Testing

Customer Loyalty Program Optimization

Device Testing

Ethnographies

Feature Evaluation

Feature Prioritization

Focus Groups

Future Store Optimization

Product Line Optimization

Product Testing

Service-Level Optimization

Taste Testing

TURF

IHUT

Key Driver Analysis

Loyalty Program Evaluation

Markert Evaluer/Trial Potential

Max Diff

Menu Optimization

Naming

Need State

Package Testing

Portfolio/SKU Optimization

Pre-Post Change Testing

Pricing Research

Product Ideation

Usability Testing

Which of 6 prototype beverage center designs should be taken to test market?

CASE STUDY

WHEN CONSUMER RESEARCH MEETS VIRTUAL REALITY

The shopping environment matters! This is no more evident than when redesigning a retail space. The risk or cost of making the wrong business decision is significant. However, testing multiple “real world” design centers is not only time-consuming and expensive, but often infeasible.

What are the optimal HELOC product configurations and pricing across different consumer groups that will maximize the bank’s opportunity to increase market share while minimizing the cost to produce?

CASE STUDY

FEATURE EVALUATION THROUGH OPTIMIZATION

It can identify the key drivers to product acceptance in your category and the trade-offs buyers make. It drives understanding of the comparative value of your products and your brand. It holds the power to unleash your untapped product potential. It points to opportunities to take market share away from your competitors. It is the Optimization Study – an umbrella for many research techniques, all in which MMR is well-versed.

Choose a package design that successfully positions its product in a clear and compelling manner across consumer target groups.

CASE STUDY

THE RIGHT SIDE OF A PACKAGING MOVE

Keeping your product fresh (aka new and different) is critical within the marketplace, and many companies look to their packaging to help maintain this position. Often a packaging “tweak” here and a packaging “tweak” there seems straightforward until sales suddenly drop without warning. It is during these times the value of consumer research is validated.

PRODUCT
DEVELOPMENT

How well does your offering resonate with your customers?

Supporting

Product
Development