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BUSINESS OBJECTIVE
PRODUCT
DEVELOPMENT
Optimize new and existing products with data and insights that reduce risk.
How well does your offering resonate with your customers?
Whether you sell financial products or consumer goods, understanding where and how you optimize your product line will keep you front of mind with your audience. We help clients across categories with product testing, trial estimation, concept screening, and feature refinement. With the right insights, you can optimize appeal, develop targeted communication strategies, and streamline your product line to improve performance.
Start the conversation to learn about our work in product development.
Supporting
Product
Development
Business Goals
Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.
Common Approaches
Choice Studies
Claims Testing
Concept Testing
Customer Loyalty Program Optimization
Device Testing
Ethnographies
Feature Evaluation
Feature Prioritization
Focus Groups
Future Store Optimization
Product Line Optimization
Product Testing
Service-Level Optimization
Taste Testing
TURF
IHUT
Key Driver Analysis
Loyalty Program Evaluation
Markert Evaluer/Trial Potential
Max Diff
Menu Optimization
Naming
Need State
Package Testing
Portfolio/SKU Optimization
Pre-Post Change Testing
Pricing Research
Product Ideation
Usability Testing
CASE STUDY
WHEN CONSUMER RESEARCH MEETS VIRTUAL REALITY
The shopping environment matters! This is no more evident than when redesigning a retail space. The risk or cost of making the wrong business decision is significant. However, testing multiple “real world” design centers is not only time-consuming and expensive, but often infeasible.
CASE STUDY
FEATURE EVALUATION THROUGH OPTIMIZATION
It can identify the key drivers to product acceptance in your category and the trade-offs buyers make. It drives understanding of the comparative value of your products and your brand. It holds the power to unleash your untapped product potential. It points to opportunities to take market share away from your competitors. It is the Optimization Study – an umbrella for many research techniques, all in which MMR is well-versed.
CASE STUDY
THE RIGHT SIDE OF A PACKAGING MOVE
Keeping your product fresh (aka new and different) is critical within the marketplace, and many companies look to their packaging to help maintain this position. Often a packaging “tweak” here and a packaging “tweak” there seems straightforward until sales suddenly drop without warning. It is during these times the value of consumer research is validated.
