BUSINESS OBJECTIVE
PRODUCT
DEVELOPMENT
Optimize new and existing products with data and insights that reduce risk.
How well does your offering resonate with your customers?
Whether you sell financial products or consumer goods, understanding where and how you optimize your product line will keep you front of mind with your audience. We help clients across categories with product testing, trial estimation, concept screening, and feature refinement. With the right insights, you can optimize appeal, develop targeted communication strategies, and streamline your product line to improve performance.
Start the conversation to learn about our work in product development.
Supporting
Product
Development
Business Goals
Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.
Common Approaches
Choice Studies
Claims Testing
Concept Testing
Customer Loyalty Program Optimization
Device Testing
Ethnographies
Feature Evaluation
Feature Prioritization
Focus Groups
Future Store Optimization
Product Line Optimization
Product Testing
Service-Level Optimization
Taste Testing
TURF
IHUT
Key Driver Analysis
Loyalty Program Evaluation
Markert Evaluer/Trial Potential
Max Diff
Menu Optimization
Naming
Need State
Package Testing
Portfolio/SKU Optimization
Pre-Post Change Testing
Pricing Research
Product Ideation
Usability Testing
