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BUSINESS OBJECTIVE
MARKET
UNDERSTANDING
Your positioning is constantly changing. Understand the size and scope of your market to drive business decisions and reduce risk.
How big is the market, who is in it, and what kind of offering is going to resonate?
A strategy based on assumptions has limited chance for success. We help our clients remove the risk from their strategies by creating a foundational understanding of how the market will respond to their products, communications, and branding. Our exploratory research projects inform and confirm hypotheses on which you can further develop and refine your planning. Drive growth and achieve success with the right strategy backed by our insights.
Supporting
Market
Understanding
Business Objectives
Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.
Common Approaches
Awareness, Attitudes & Usage
Global Events Impact Tracking
Heavy/Medium/Light Buyer Analysis
Landscape Analysis
Pre & Post Tracking – changes, customer satisfaction
Market Sizing & Segmentation
Market Structure
Need State
RaMP
Segmentation
CASE STUDY
HITTING A HOME RUN WITH YOUR TARGETING STRATEGY
Identifying your target is one thing. Truly knowing your target is another. Finding and sizing them? Well, that’s every marketing manager’s aspiration. Achieving all four? That’s a home run and largely depends on the quality and depth of consumer research employed.
CASE STUDY
FINDING THE MARKET POTENTIAL FROM WITHIN
Understanding your overall market structure and the key players within it serve as the cornerstone to any business strategy. When decision-based, they provide strong building blocks for your product, target and communication strategies. Such was the case with one mortgage lender who looked to influence financial education efforts to a highly diverse array of potential borrowers and asked MMR to help lead the way.
CASE STUDY
A NEW SIGNATURE BRAND MOMENT
We have all been there –a consumer need, a new product or a service experience – how do we nail the value proposition and talk about it in a way that not only motivates action, but evokes a positive emotional connection among customers? Here at MMR, we routinely and successfully tackle this question with our clients.
