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BUSINESS OBJECTIVE

MARKET
UNDERSTANDING

Your positioning is constantly changing. Understand the size and scope of your market to drive business decisions and reduce risk. 

How big is the market, who is in it, and what kind of offering is going to resonate?

A strategy based on assumptions has limited chance for success. We help our clients remove the risk from their strategies by creating a foundational understanding of how the market will respond to their products, communications, and branding. Our exploratory research projects inform and confirm hypotheses on which you can further develop and refine your planning. Drive growth and achieve success with the right strategy backed by our insights.

 

Start the conversation to better understand your market.

Supporting
Market
Understanding
Business Objectives

Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.

Common Approaches

Awareness, Attitudes & Usage

Global Events Impact Tracking

Heavy/Medium/Light Buyer Analysis

Landscape Analysis

Pre & Post Tracking – changes, customer satisfaction

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Market Sizing & Segmentation

Market Structure

Need State

RaMP

Segmentation

Which new target(s) have the greatest potential for business impact and what are the most effective strategies to reach them?

CASE STUDY

HITTING A HOME RUN WITH YOUR TARGETING STRATEGY

Identifying your target is one thing. Truly knowing your target is another. Finding and sizing them? Well, that’s every marketing manager’s aspiration. Achieving all four? That’s a home run and largely depends on the quality and depth of consumer research employed.

How do you best motivate potential new homeowners to be more informed of the mortgage process and what is the best way to deliver such educational material to the highest potential users?

CASE STUDY

FINDING THE MARKET POTENTIAL FROM WITHIN

Understanding your overall market structure and the key players within it serve as the cornerstone to any business strategy. When decision-based, they provide strong building blocks for your product, target and communication strategies. Such was the case with one mortgage lender who looked to influence financial education efforts to a highly diverse array of potential borrowers and asked MMR to help lead the way.

What are the appropriate steps and actions to identify pricing, communication and support of the self-installation?

CASE STUDY

A NEW SIGNATURE BRAND MOMENT

We have all been there –a consumer need, a new product or a service experience – how do we nail the value proposition and talk about it in a way that not only motivates action, but evokes a positive emotional connection among customers? Here at MMR, we routinely and successfully tackle this question with our clients.

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