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INDUSTRY EXPERIENCE

RESTAURANTS + DINING

COVID-19 transformed the dining landscape. Understand the new concepts and rapid innovation necessary to thrive in these unprecedented times.

How can you leverage and improve contactless dining within your existing business model?

Quick serve, casual, and fine-dining restaurants face stiff competition, especially in the COVID era. Shelter in place and social distancing orders present new challenges never seen before. Business leaders need to innovate to ensure they are offering safe and responsible dining experiences. We help our dining clients identify what their guests find appealing during these uncertain times. Understand the landscape of your marketplace, find your competitive strength, and learn where you should focus to gain an edge.

Start the conversation to learn how you can thrive in the COVID era.

Common
Restaurants +
Dining
Research Studies

Menu optimization

Guest satisfaction

Advertising / Messaging testing

Feature evaluation

Concept testing

Product testing

Brand Equity/Health tracking

Brand Positioning

Service-Level optimization

Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.

Menu Satisfaction

Pricing Research

Market Segmentation

Loyalty Program evaluation

Logo testing

Operational innovation

Future Store optimization

Taste Testing

CASE STUDY

HITTING A HOME RUN WITH YOUR TARGETING STRATEGY

Which new target(s) have the greatest potential for business impact and what are the most effective strategies to reach them?

CASE STUDY

WHEN CONSUMER RESEARCH MEETS VIRTUAL REALITY

Which of 6 prototype beverage center designs should be taken to test market?

CASE STUDY

COPY TESTING YOUR CAMPAIGN BEFORE LAUNCH

What is the the best combination of creatives to deliver a compelling brand-building, multi-channel campaign?