Walter Blotkamp, VP – Client Relationships
WHAT HAPPENED TO INNOVATION?
It’s no longer about long-term excellence but rather short-term profits. What’s it? Manufacturing, entertainment, government?
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MMR Research Associates
STREAMING SERVICES LOOK TO ENGAGE AS USER PREFERENCES SHIFT
Companies that know their audience best will break ahead in the Streaming Wars. Streaming television is gaining steam and surpassing...
MMR Research Associates
THE MMR RESEARCH APPROACH TO PRIORITIZATION
One of the most common challenges clients face is prioritization. Whether it is features, benefits, messages, or claims, prioritization is a
MMR Research Associates
GENERATION ALPHA + MEDIA: THE DIGITAL-FIRST GENERATION
After a COVID-induced shift in how we consume content, streaming content is now the priority for media industry leaders. As a result, the...
Bruce Olson, Managing Partner & Shelly Ray, VP - Client Relationships
SYSTEM 1 AND SYSTEM 2 IN MARKETING RESEARCH
As we head into 2022, it’s our POV that advances in System 1 technology and methodology allow for nuanced insight.
MMR Research Associates
THE FUTURE OF SPORTS CONSUMPTION
The sports consumer experience is evolving, driven by changes in fan engagement by young adults. what does the future hold for sports?
MMR Research Associates
MARKETING RESEARCH PRIMER
Research minimizes the risk in your decision-making. The more information you compile, the lower your risk.
MMR Research Associates
THE STATE OF TRAVEL
COVID-19 decimated the travel industry. Initial, drastic declines in road and air travel.
MMR Research Associates
THE WORK FROM HOME TRANSITION & WHAT HAPPENS NEXT
The COVID-19 pandemic is winding down as more people become vaccinated, restrictions are lifted, and office doors reopen.
John Rindone, VP - Client Relationships
CHANGES IN CONSUMER INTERACTION WITH BRANDS AS A RESULT OF COVID-19
Social disruption is ingrained in the human condition. Throughout history, society adapts and evolves due to pressure from external...
William Priest, VP – Client Relationships
ESG: DO YOUR CUSTOMERS AND EMPLOYEES CONSIDER YOUR ESG SCORE WHEN MAKING DECISIONS?
Are consumers and prospective employees using ESG to inform their purchase and employment decisions? Here are our thoughts on it.
MMR Research Associates
AGE AGNOSTIC MARKETING: CONTEXT IS EVERYTHING WHEN CONSIDERING AGE
These days, accepted notions about age and generational habits are changing, which has led to age-agnostic marketing strategies.
MMR Research Associates
MMR LIVE EXPERIENCE DESIGN 2020, A YEAR IN REVIEW
When we launched MMR LIVE Experience Design in 2017, our vision included solutions to help organizations close experiences gaps in-person...
MMR Research Associates
COVID-19s IMPACT ON TRAVEL AND HOSPITALITY
The immediate impact of COVID-19 sent shockwaves through the travel and tourism industry. Here's what we’ve been seeing around the industry.
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