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  • Writer's pictureMMR Research Associates


ROSWELL, Ga. — GreenBook named MMR Research Associates to its new Business & Innovation edition of the GreenBook Research Industry Trends (GRIT) Report as a top 50 Full and/or Field Service company.

The GRIT Report is a comprehensive and widely read analysis of the insights industry.

The honor comes as MMR Research is celebrating its 20th anniversary in 2019. Since 1999, the company has partnered with companies to deliver tailored solutions that shape businesses’ directions and inspire confidence.

“We’ve grown by pushing ourselves to deliver the type of agile and effective service and quality of insights that propel our clients to make informed decisions that drive their organizations forward,” said Bruce Olson, co-owner and managing partner of MMR Research. “While we are honored to make this list, we know our work continues.”

In 2018, the company launched MMR LIVE, an experience strategy group that applies experiential marketing principles, engaging research solutions and operational expertise to drive business action.

Additionally, Quirk’s Marketing Research named MMR Research Associates as a finalist for the 2019 Marketing Research and Insight Excellence Awards for Best New Product/Service for MMR LIVE. Quirk’s also selected MMR LIVE a finalist for Best Nonprofit/Social Enterprise Research Project for their work with Zoo Atlanta.

The GRIT Report is available at


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