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MMR continues its commitment to educating the next generation of researchers through its partnership with the University of Georgia....

Over the past few years particularly, and since our inception generally, MMR has conducted numerous studies on customer rewards in...

Last December, we talked about the positive impact our “Brand Foundation” process and brand strategy (MMR saves you time, extends your...

In the market research industry, clients and suppliers have a symbiotic relationship that requires trust, mutual respect, clear...

It’s very easy to see on the surface how DIY research can save you money, and often the low rates offered and quick speed promised by DIY...

My partner and I recently read an article about a group (some industry leaders backed by a big-name consulting agency) that was trying to...

The availability of technology, and the continuous innovations in the tech industry over the past two decades, has impacted how we as...

CHOICE APPROACHES IN MARKET RESEARCH Choice methodologies are a powerful, frequently used tool in market research. Because they compare...

Should Clients be considering conducting market research using Virtual Reality? Yes. And here’s why. Virtual reality (VR) is on a...

The concept of “brand health” initially feels intuitive and easy to understand.  After all, we are very familiar with human health, so by...

We hear about another one almost every day: another major retailer closing stores or going bankrupt.  We see constant updates that Retail...

Several months ago, after reading an article about an effort to assess the ROI of research and determine how to value it, my partner and...