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Bruce Olson, Managing Partner

ROI FOR MARKETING RESEARCH – WHY IT MISSES THE POINT

My partner and I recently read an article about a group (some industry leaders backed by a big-name consulting agency) that was trying to...

MMR Research Associates

THUMBS OR VOICE? THINK VIDEO FIRST

The availability of technology, and the continuous innovations in the tech industry over the past two decades, has impacted how we as...

MMR Research Associates

CHOICE METHODOLOGY OPTIONS

CHOICE APPROACHES IN MARKET RESEARCH Choice methodologies are a powerful, frequently used tool in market research. Because they compare...

MMR Research Associates

SHOULD CLIENTS CONSIDER VIRTUAL REALITY?

Should Clients be considering conducting market research using Virtual Reality? Yes. And here’s why. Virtual reality (VR) is on a...

MMR Research Associates

BRAND VITALITY™ AT MMR RESEARCH ASSOCIATES

The concept of “brand health” initially feels intuitive and easy to understand. After all, we are very familiar with human health, so by...

MMR Research Associates

PHYSICAL RETAIL: CRISIS OR IDENTITY-CRISIS?

We hear about another one almost every day: another major retailer closing stores or going bankrupt. We see constant updates that Retail...

Bruce Olson, Managing Partner

REVISITING ROI

Several months ago, after reading an article about an effort to assess the ROI of research and determine how to value it, my partner and...

Shelly Ray, VP - Client Relationships

5 SELFISH REASONS TO MENTOR NEW MARKETING RESEARCH PROFESSIONALS

I am a very busy person. Incredibly busy. I’m a full-time working mom with two active boys, a full social calendar, and a desire to help...

MMR Research Associates

MMR RESEARCH CELEBRATES 20 YEARS OF CREATING COMPETITIVE ADVANTAGE

Concierge Research Firm Known for Transformative Insights and High Touch Client Service Roswell, GA, March 20, 2019 – Data-driven...

MMR Research Associates

INTERNS EXPERIENCE SPECTRUM OF MARKETING RESEARCH

Internships have long been part of the DNA of the MMR culture and Summer 2019 is no exception. Two interns – one a recent UGA MMR program...

MMR Research Associates

MMR RESEARCH ASSOCIATES CONTINUES GROWTH TREND

Marketing research expert Michele Johnson has joined MMR Research Associates, as Vice President – Client Relationships. Johnson has deep...

MMR Research Associates

MMR CELEBRATES ITS 20TH ANNIVERSARY AND A RECORD-BREAKING YEAR!

By Bill Denk & Bruce Olson, Managing Partners Season’s Greetings! We trust that 2019 was a prosperous and rewarding year for all of you. ...