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Should Clients be considering conducting market research using Virtual Reality? Yes. And here’s why. Virtual reality (VR) is on a...

The concept of “brand health” initially feels intuitive and easy to understand.  After all, we are very familiar with human health, so by...

We hear about another one almost every day: another major retailer closing stores or going bankrupt.  We see constant updates that Retail...

Several months ago, after reading an article about an effort to assess the ROI of research and determine how to value it, my partner and...

I am a very busy person. Incredibly busy. I’m a full-time working mom with two active boys, a full social calendar, and a desire to help...

Concierge Research Firm Known for Transformative Insights and High Touch Client Service Roswell, GA, March 20, 2019 – Data-driven...

By Bill Denk & Bruce Olson, Managing Partners Season’s Greetings! We trust that 2019 was a prosperous and rewarding year for all of you. ...

As we are all paying close attention to the COVID-19 pandemic and its associated challenges, our clients are asking about the ability to...

ROSWELL, Ga. — GreenBook named MMR Research Associates to its new Business & Innovation edition of the GreenBook Research Industry Trends...