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COVID-19s IMPACT ON TRAVEL AND HOSPITALITY
The immediate impact of COVID-19 sent shockwaves through the travel and tourism industry. Here's what we’ve been seeing around the industry.

MMR Research Associates


THE MMR ADVANTAGE: CLIENT BILL OF RIGHTS
One of the most important foundation blocks of The MMR Advantage is our Client Bill of Rights. Created in 2014, this bottom-up initiative...

MMR Research Associates


INNOVATIONS IN RESEARCH: SHAPLEY VALUE REGRESSION
I’m going to start by asking you to accept a statement at face value… “We’re living in a time of rapid change in our industry!” Change is...

MMR Research Associates


BEYOND THE BAR CHART: IMPACT OF DATA VISUALIZATION
Researchers face a constant challenge: how to deliver large amounts of data in only a handful of slides that can be easily digested by...

Kristen Downs, Graphics Specialist


DEDICATED TO THE NEXT GENERATION
MMR continues its commitment to educating the next generation of researchers through its partnership with the University of Georgia....

MMR Research Associates


REWARDS PROGRAMS MYTHS AND TRUTHS
Over the past few years particularly, and since our inception generally, MMR has conducted numerous studies on customer rewards in...

MMR Research Associates


CONTINUED EXPANSION OF THE MMR BRAND
Last December, we talked about the positive impact our “Brand Foundation” process and brand strategy (MMR saves you time, extends your...

MMR Research Associates


IMPROVING THE WORKING RELATIONSHIPS BETWEEN RESEARCH CLIENTS AND SUPPLIERS
In the market research industry, clients and suppliers have a symbiotic relationship that requires trust, mutual respect, clear...

MMR Research Associates


3 KEY QUESTIONS TO ASK WHEN PLANNING DIY RESEARCH
It’s very easy to see on the surface how DIY research can save you money, and often the low rates offered and quick speed promised by DIY...

MMR Research Associates


ROI FOR MARKETING RESEARCH – WHY IT MISSES THE POINT
My partner and I recently read an article about a group (some industry leaders backed by a big-name consulting agency) that was trying to...

MMR Research Associates


THUMBS OR VOICE? THINK VIDEO FIRST
The availability of technology, and the continuous innovations in the tech industry over the past two decades, has impacted how we as...

MMR Research Associates


CHOICE METHODOLOGY OPTIONS
CHOICE APPROACHES IN MARKET RESEARCH Choice methodologies are a powerful, frequently used tool in market research. Because they compare...

MMR Research Associates
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