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The availability of technology, and the continuous innovations in the tech industry over the past two decades, has impacted how we as...

CHOICE APPROACHES IN MARKET RESEARCH Choice methodologies are a powerful, frequently used tool in market research. Because they compare...

Should Clients be considering conducting market research using Virtual Reality? Yes. And here’s why. Virtual reality (VR) is on a...

The concept of “brand health” initially feels intuitive and easy to understand.  After all, we are very familiar with human health, so by...

We hear about another one almost every day: another major retailer closing stores or going bankrupt.  We see constant updates that Retail...

Several months ago, after reading an article about an effort to assess the ROI of research and determine how to value it, my partner and...

I am a very busy person. Incredibly busy. I’m a full-time working mom with two active boys, a full social calendar, and a desire to help...

Concierge Research Firm Known for Transformative Insights and High Touch Client Service Roswell, GA, March 20, 2019 – Data-driven...

Internships have long been part of the DNA of the MMR culture and Summer 2019 is no exception. Two interns – one a recent UGA MMR program...

Marketing research expert Michele Johnson has joined MMR Research Associates, as Vice President – Client Relationships. Johnson has deep...

By Bill Denk & Bruce Olson, Managing Partners Season’s Greetings! We trust that 2019 was a prosperous and rewarding year for all of you. ...

As we are all paying close attention to the COVID-19 pandemic and its associated challenges, our clients are asking about the ability to...