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ESG: DO YOUR CUSTOMERS AND EMPLOYEES CONSIDER YOUR ESG SCORE WHEN MAKING DECISIONS?
Are consumers and prospective employees using ESG to inform their purchase and employment decisions? Here are our thoughts on it.
William Priest, VP – Client Relationships


AGE AGNOSTIC MARKETING: CONTEXT IS EVERYTHING WHEN CONSIDERING AGE
These days, accepted notions about age and generational habits are changing, which has led to age-agnostic marketing strategies.
MMR Research Associates


MMR LIVE EXPERIENCE DESIGN 2020, A YEAR IN REVIEW
When we launched MMR LIVE Experience Design in 2017, our vision included solutions to help organizations close experiences gaps in-person...
MMR Research Associates

MOST PLAN SPONSORS NOT EXPECTING DELAYS IN FUTURE PENSION BUY OUT ACTIVITY DUE TO COVID-19, MetLife
Release Summary: MetLife's 2020 PRT Poll finds most plan sponsors not expecting delays in future pension buy out activity due to...
MMR Research Associates

COVID-19s IMPACT ON TRAVEL AND HOSPITALITY
The immediate impact of COVID-19 sent shockwaves through the travel and tourism industry. Here's what we’ve been seeing around the industry.
MMR Research Associates


THE MMR ADVANTAGE: CLIENT BILL OF RIGHTS
One of the most important foundation blocks of The MMR Advantage is our Client Bill of Rights. Created in 2014, this bottom-up initiative...
MMR Research Associates


INNOVATIONS IN RESEARCH: SHAPLEY VALUE REGRESSION
I’m going to start by asking you to accept a statement at face value… “We’re living in a time of rapid change in our industry!” Change is...
Bruce Olson, Managing Partner


BEYOND THE BAR CHART: IMPACT OF DATA VISUALIZATION
Researchers face a constant challenge: how to deliver large amounts of data in only a handful of slides that can be easily digested by...
Kristen Downs, Graphics Specialist


DEDICATED TO THE NEXT GENERATION
MMR continues its commitment to educating the next generation of researchers through its partnership with the University of Georgia....
MMR Research Associates


REWARDS PROGRAMS MYTHS AND TRUTHS
Over the past few years particularly, and since our inception generally, MMR has conducted numerous studies on customer rewards in...
Walter Blotkamp, VP – Client Relationships


CONTINUED EXPANSION OF THE MMR BRAND
Last December, we talked about the positive impact our “Brand Foundation” process and brand strategy (MMR saves you time, extends your...
Bill Denk & Bruce Olson, Managing Partners


IMPROVING THE WORKING RELATIONSHIPS BETWEEN RESEARCH CLIENTS AND SUPPLIERS
In the market research industry, clients and suppliers have a symbiotic relationship that requires trust, mutual respect, clear...
MMR Research Associates
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