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REWARDS PROGRAMS MYTHS AND TRUTHS

Over the past few years particularly, and since our inception generally, MMR has conducted numerous studies on customer rewards in...

CONTINUED EXPANSION OF THE MMR BRAND

Last December, we talked about the positive impact our “Brand Foundation” process and brand strategy (MMR saves you time, extends your...

IMPROVING THE WORKING RELATIONSHIPS BETWEEN RESEARCH CLIENTS AND SUPPLIERS

In the market research industry, clients and suppliers have a symbiotic relationship that requires trust, mutual respect, clear...

3 KEY QUESTIONS TO ASK WHEN PLANNING DIY RESEARCH

It’s very easy to see on the surface how DIY research can save you money, and often the low rates offered and quick speed promised by DIY...

ROI FOR MARKETING RESEARCH – WHY IT MISSES THE POINT

My partner and I recently read an article about a group (some industry leaders backed by a big-name consulting agency) that was trying to...

THUMBS OR VOICE? THINK VIDEO FIRST

The availability of technology, and the continuous innovations in the tech industry over the past two decades, has impacted how we as...

CHOICE METHODOLOGY OPTIONS

CHOICE APPROACHES IN MARKET RESEARCH Choice methodologies are a powerful, frequently used tool in market research. Because they compare...

SHOULD CLIENTS CONSIDER VIRTUAL REALITY?

Should Clients be considering conducting market research using Virtual Reality? Yes. And here’s why. Virtual reality (VR) is on a...

BRAND VITALITY™ AT MMR RESEARCH ASSOCIATES

The concept of “brand health” initially feels intuitive and easy to understand. After all, we are very familiar with human health, so by...

PHYSICAL RETAIL: CRISIS OR IDENTITY-CRISIS?

We hear about another one almost every day: another major retailer closing stores or going bankrupt. We see constant updates that Retail...

REVISITING ROI

Several months ago, after reading an article about an effort to assess the ROI of research and determine how to value it, my partner and...

5 SELFISH REASONS TO MENTOR NEW MARKETING RESEARCH PROFESSIONALS

I am a very busy person. Incredibly busy. I’m a full-time working mom with two active boys, a full social calendar, and a desire to help...

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